DTI-Region 4A or DTI-CALABARZON is composed of the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon.

CALABARZON’s thriving industries include semi-processed industrial raw materials and industrial components coming from its 31 world-class industrial estates and economic zones (ecozones). Laguna is dubbed as the automotive capital or “the Detroit City of the Philippines” because most of the automative assemblers in the country—Ford, Honda, Isuzu, Mitsubishi, Nissan, and Toyota—are located here.

The region also hosts the big names in the electronics and semiconductor industries and has a vast pool of human resource base for the manufacturing and services industries.


The Region is located in the in the adjacent south of Metro Manila. It is among the three regions that comprise a contiguous urban beltway corridor identified as the nucleus of industrialization in the Philippines. It is known as the industrial powerhouse of the Philippines.

CaLaBaRZon has a big supply base of semi-processed industrial raw materials and industrial components coming from its 31 world-class industrial estates and economic zones (ecozones). The region has more potentials for infrastructure development as the location of facilities of the Malampaya gas project in Batangas and Quezon serve as magnets of business development activities. It is also a very appropriate site for petrochemical industries.

Most of the automotive assemblers in the country – Ford, Honda, Isuzu, Mitsubishi, Nissan, and Toyota – are located in the Region, and mostly in the province of Laguna. Thus, Laguna is dubbed as the automotive capital or “the Detroit City of the Philippines”.

Moreover, CaLaBaRZon hosts the big names in the electronics and semiconductor thus also called the “Silicon Valley of the Philippines”. Some of the big-name locators are Panasonic, Matsushita, Samsung, TDK-Fujitsu, Toshiba, Mitsui, Philips, Hitachi, Sanyo-Epson, NEC, Music, Temic, Uniden, I-Max, Lite-On, and Clarion.

The Region has a vast pool of human resource base for the manufacturing and services industries and has reliable utilities and well-placed infrastructure enhancing faster turn-around times. It has business-friendly environment, first-class lifestyle, and booming tourism circuits.

CaLaBaRZoN has been the site of the first expansion of industrial growth outside of Metro Manila and hosts the first wave and the most number of Taiwanese business locators than anywhere else in the Philippines.

Providing a balance is the Region’s natural endowments in natural resources – from land to marine – and vast lands for agribusiness and ecotourism sites.

By 2010, CaLaBaRZon will be the nucleus of manufacturing, e-services, and logistics in the Asia-Pacific Region that would be very significant to and complementary with other global economies.


Batangas, being the first practically organized province in Luzon, was officially founded in the year 1581. Balayan was the capital of the province for 135 years from 1597 – 1732. In 1732 it was moved to Taal then the most progressive and flourishing town of the province. After several calamitous eruptions of Taal Volcano that buried then old Taal town site, the capital was transferred to Batangas (now a city) in 1754 where it remained to the present.

The Province is confined on the north by the Province of Cavite, on the northeast and east by the province of Laguna and Quezon, respectively, on the south by the Verde Island passages and on the west by the China Sea. It is composed of 3 cities and 31 municipalities.

I. Major Industries

A. (Processed Food – including coffee and cacao)

The Province of Batangas is famous for several processed food such as Kapeng Barako (from Lipa City in particular), tapang baka (in the municipalities of Taal and Padre Garcia where majority of cattles are produced), choco balls/tablets or tableya (in the municipalities of Mabini, San Pascual, Mataas na Kahoy and Padre Garcia) wines (lambanog, and tamarind and guava wines) healthy drinks (teas from guyabano, malunggay, lemon grass, turmeric and other herbal products) raw honey, special kakanin (out of rice, malagkit) pastries, fresh milk, yougurt (from cattle) bread (londres in Bauan, ookan in Lobo and biscocho in Tuy), fruit juices, banana chips, candies and pastillas(out of fruits).

As far as coffee is concerned, it is sold  as green beans, roasted beans, roasted ground coffee, and lately, two-in-one kapeng barako  in tea bag/pouches which can sit in hot water and considered as instant or ready to drink coffee, sugar added as an option.

Industry cluster workshops for the processed food components namely coffee, cacao and processed  fruits and nuts had been conducted for the stakeholders in the region including Batangas.

B. Homestyle and Wearable Sector

This sector includes the Gifts, Decors and Housewares (GDH) and Wearables. Under this sector, different MSMEs engaged in different products like religious images   & home decors from Tuy, Sta. Teresita, Lipa City and Sto. Tomas, Batangas and embroidered products and “balisong”or fan knife from Taal, Batangas are assisted.

The Department of Trade and Industry’s mandate of Enabling Business and Empowering Consumers has been made a reality through our various programs and services as follows:

  • Business Name Registration (for single proprietors only)
  • BMBE Registration (for micro-enterprises with total assets below Php 3M) (Please see Annex 1: Definition on MSME and BMBE Law per RA 9178)
  • SME Roving Academy (Orientation-Seminars, Trainings for Business Planning and Management for potential and existing MSMEs)
  • Trade Promotions (Marketing interventions through participation of qualified MSMES in trade fairs and market encounters)
  • Shared Service Facilities (Monitoring of Projects)
  • Product Development (Facilitation of product improvement for ready MSMEs with service providers like the Tanauan Packaging and Service Center and DTI-accredited designers)
  • Financing Linkages (promotion of financing programs for eligible SMEs)
  • SME Advisory and Consultancy Services (with linkage to local experts through the BEAMS Project)
  • Price and Supply Monitoring
  • Sales Promotion Permits
  • Consumer Advocacy (Orientation-Seminars on Consumerism)
  • Product Standards Awareness and Implementation
  • Diskwento Caravan (when state of calamity calls for selling of basic and selected prime commodities
Shared Service FacilitiesA total of 26 Shared Service Facilities (SSF) Project have been established in the Province. The following are the name/s of groups/organizations who were able to avail of the SSF Project:


In Batangas City:

·         Batangas City Rural Improvement Club

SSF for Processed Food (Fruits and Vegetables)

SSF for Gifts, Decors and Housewares (Water Hyacinth and Buri Products)

·         United Sta. Rita Cooperative

SSF for Gifts, Decors and Housewares (Ecobags and Industrial Rags)

·         Sibbap Multi-Purpose Cooperative

SSF for Processed Food (Bakery Operations)

In Lipa City:

·         Malarayat Coffee Farmers Cooperative

SSF for Coffee Processing (Packaging) – for transfer to another cooperator in the LGU

·         Batangas Dairy Cooperative

SSF for Processed Food (Dairy)

In Tanauan City:

·         Tanauan Kakanin Producers Association

SSF for Processed Food (Kakanin)

·         Bayanihan Multi-Purpose Cooperative

SSF for Gifts, Housewares and Decors (Garments)

·         Tanauan Packaging Service Center

SSF for Processed Food (Food Packaging and Labelling)

·         Samahan ng Maggagatas ng Batangas Cooperative SSF on Dairy Products

·         Ulango Active Multi-Purpose Cooperative

SSF on Gifts, Housewares and Decors

In Balete:

·         Honeybee Multi-Purpose Cooperative

SSF for Processed Food (Honey)

In Calatagan:

·         Calatagan Women’s Organization

SSF for Processed Food (Marine Products)

In Lobo:

·         Seaside B Multi-Purpose Cooperative

SSF for Processed Food (Fruits)

·         Haybanga Multi-Purpose Cooperative

SSF on Packaging (Powder Detergent)

In Nasugbu:

·         Riverside Multi-Purpose Cooperative

SSF for Processed Food (Sugarcane Presser)

·         Kamahari Agri-Based Multi-Purpose Cooperative

SSF for Processed Food (Sachet Packaging for Muscovado)

·         Samahang Batanguenya

SSF for Gifts, Housewares and Decors (GHD)

·         Samahang Batanguenya

SSF for Processed Food (Label Printer)

·         Aga Farmers Cooperative

SSF for Processed Food (Coffee)

In Padre Garcia:

·         Kabisig SEA Kabayan Association Inc.

SSF for Processed Food (Meat)

In Rosario:

·         San Isidro-Nasi Multi-Purpose Cooperative

SSF for Processed Food (Fruits)

·         Mayuro Multi-Purpose Cooperative

SSF for Gifts, Decors and Housewares (Wearable)

In Tuy:

·         Samahang Kabalikat ng Bayan ng Tuy (SKBT)

SSF for Processed Food (Native Delicacies)

In Talisay:

·         Sampaloc Talisay Multi-Purpose Cooperative

SSF for Processed Food (Fish Processing)

·         Saint Laurence Multi-Purpose Cooperative

SSF on Garments / Wearables

Negosyo CenterIn 2015, there were 3 Negosyo Centers launched in the province. These were:


·         Negosyo Center – Batangas City

Located at: 2/F GKK Building, P. Burgos Ave.

Launch Date: June 29, 2015

·         Negosyo Center – Lipa City

Located at: G/F NACIDA Bldg., Old City Hall Compound, B. Morada Ave., Lipa City

Launch Date: November 23, 2015

·         Negosyo Center – Tanauan City

Located at: City Cooperatives Office, Old City Hall Compound, Tanauan City

Launch Date: November 26, 2015

For 2016, three more Negosyo Centers were established and launched. These were:

·         Negosyo Center – Bauan

Located at: 2/F Bauan Municipal Hall, Poblacion, Bauan, Batangas

Launch Date: July 28, 2016

·         Negosyo Center – Rosario

Located at: 1/F Rosario Municipal Hall, Rosario, Batangas

Launch Date: August 26, 2016

·         Negosyo Center – Nasugbu

Located at: Nasugbu Municipal Hall, Escalera St., Nasugbu, Batangas

Launch Date: September 26, 2016

Small and Medium Enterprises (SME) Roving Academy or SMERAIn 2014, there were 25 SMERA trainings conducted while 28 were conducted in 2015. For 2016, 28 SMERA trainings is targeted to be conducted. Seventeen (17) of which was already accomplished in the first quarter of the year. The following are the topics of SMERA trainings DTI conducted:


·         Entrepreneurial Capability Enhancement Seminars (How to Start a Business)

·         Orientation on Effective Customer Relations

·         Orientation on Visual Merchandising

·         Product Development (Food and Non-Food)

·         Current Good Manufacturing Practices

·         Basic Costing and Pricing

·         Basic Bookkeeping

·         Orientation on FDA Registration

·         Philippine Traceability

·         Seminar on Marketing

·         Seminar on Product Standards

·         Orientation on ASEAN Economic Community

·         Business Plan Preparation

·         Orientation-Seminar on Good Housekeeping (5S)

·         Orientation on Basic Selling Techniques

·         Orientation on Sustaining a Retail Store

·         Skills Training on Beadworks

For every year, DTI was able to cover all the 34 LGUs in the province in terms of attendance to SMERA trainings.

Consumer Welfare DesksThe following are the LGUs in Batangas with business enterprises that have consumer welfare desks inside their stores:


·         Batangas City     – 19

·         Lipa City             – 6

·         Tanauan City      – 2

·         Balayan              – 1

·         Lemery               – 2

Price and Supply MonitoringThe DTI captures the price trend of basic and prime commodities in all the 34 cities and municipalities in the province. Aside from that, there are several LGUs where regular price and supply monitoring are being conducted. These are:


·         Batangas City

·         Lipa City

·         Tanauan City

·         Balayan

·         Bauan

·         Calaca

·         Cuenca

·         Lemery

·         Nasugbu

·         Rosario

·         Sto. Tomas

Timbangang BayanThis project aims to provide weighing scales to all the 34 LGUs of Batangas Province. Each LGU is allotted the following number of weighing scales:


·         Batangas City     – 4

·         Lipa City             – 3

·         Tanauan City      – 3

·         Agoncillo            – 1

·         Alitagtag            – 1

·         Balayan             – 2

·         Balete                – 1

·         Bauan                – 3

·         Calaca               – 2

·         Calatagan          – 1

·         Cuenca              – 2

·         Ibaan                  – 2

·         Laurel                 – 1

·         Lemery               – 2

·         Lian                    – 2

·         Lobo                   – 1

·         Mabini                – 2

·         Malvar                – 2

·         Mataas Na Kahoy – 1

·         Nasugbu            – 3

·         Padre Garcia     – 2

·         Rosario              – 2

·         San Jose           – 2

·         San Juan           – 2

·         San Luis            – 2

·         San Nicolas       – 1

·         San Pascual      – 2

·         Sta. Teresita      – 4

·         Sto. Tomas        – 2

·         Taal                    – 2

·         Talisay               – 2

·         Taysan               – 2

·         Tingloy               – 1

·         Tuy                    – 1

Sales PromotionThe following are the LGUs with business establishments that regular applies for sales promotion permits:


·         Batangas City

·         Lipa City

·         Tanauan City

·         Balayan

·         Bauan

·         Calaca

·         Cuenca

·         Lemery

·         Nasugbu

·         Rosario

·         San Juan

·         San Pascual

·         Sto. Tomas

Repair/Service Shop AccreditationThe following are the names of cities/municipalities in Batangas with accredited repair/service shops:


·         Batangas City     – 37

·         Lipa City             – 33

·         Tanauan City      – 4

·         Bauan                 – 4

·         Balayan              – 2

·         Sto. Tomas         – 4

·         Calaca                – 1

·         San Juan            – 1

·         Mataas Na Kahoy – 1

·         San Jose            – 1

·         Sto. Tomas        – 2

·         Calaca                – 1

·         San Pascual       – 2

·         Nasugbu            – 1

·         Malvar                – 1

Private Emission Testing Center (PETC)The following are the names of cities/municipalities in Batangas with accredited private emission testing centers:


·         Batangas City     – 13

·         Lipa City             – 14

·         Tanauan City      – 1

·         Balayan              – 7

·         Calaca                – 1

·         Lemery               – 1

·         Nasugbu             – 3

·         Taal                    – 4

·         Tuy                     – 1

·         Bauan                 – 2

·         San Pascual       – 1

·         Sto. Tomas         – 2

·         Padre Garcia      – 1

·         Rosario               – 4

·         San Juan        – 2

·         Sta. Teresita   – 1

·         Mabini             – 1

·         Laurel             – 1

·         Talisay            – 1

Business Name RegistrationThe following are the cities/municipalities in Batangas and their respective number of business name applications (new and renewal) processed and approved by our office from January to June 2016:


New                Renewal

·         Batangas City                      950                     488

·         Lipa City                             1,012                   173

·         Tanauan City                       477                     115

·         Agoncillo                               16                        4

·         Alitagtag                                21                       7

·         Balayan                                113                     39

·         Balete                                    19                       0

·         Bauan                                   165                     41

·         Calaca                                   67                      17

·         Calatagan                              42                       9

·         Cuenca                                  42                       9

·         Ibaan                                     94                      70

·         Laurel                                    21                      4

·         Lemery                                279                      42

·         Lian                                       95                      11

·         Lobo                                      31                       9

·         Mabini                                   59                      16

·         Malvar                                   81                       9

·         Mataas Na Kahoy                 46                       5

·         Nasugbu                              257                     40

·         Padre Garcia                         92                     17

·         Rosario                                142                     48

·         San Jose                             123                     61

·         San Juan                             120                     46

·         San Luis                               120                    46

·         San Nicolas                            5                       4

·         San Pascual                         102                   14

·         Sta. Teresita                          14                      2

·         Sto. Tomas                           445                    86

·         Taal                                        57                    24

·         Talisay                                   117                   87

·         Taysan                                    19                     3

·         Tingloy                                     6                      3

·         Tuy                                          55                    15

Bottom Up BudgettingSince the implementation of Bottom Up Budgeting (BUB) Projects in 2014, the following are the names of LGUs that have availed of BUB project under the DTI menu and the pertinent details of the projects:


In 2014:

·         Balayan – Project on Soya Milk Processing worth Php170,000.00 (project already completed and liquidated)

·         Calatagan – Yaman Pinoy Project worth Php3,600,750.00 (project already completed and liquidated)

·         Laurel – Sustainable Livelihood Program: Food Processing and Retailing worth Php1,000,000.00, Water Lily/Bag/Slipper/Tray Making worth Php300,000.00, Soap Making Project worth Php 3,000,000.00 and Ecobag Making Project worth Php300,000.00 (project already completed and liquidated)

·         Nasugbu – Product Development Projects on Kapeng Barako, Ginaok, Sugarcane Juice and Peanut Butter worth Php34,800.00 (project already completed and liquidated)

In 2015:

·         Balete – Rural Micro-Enterprise Development Program (RuMEDP) worth Php1,200,000.00 to be used for conduct of business development services and institutional strengthening of MFIs (project ongoing)

·         Batangas City – Establishment of Sustainable Barangay-Based Enterprise (Pasalubong Center) worth Php600,000.00 (project ongoing)

·         Calatagan – Yaman Pinoy Project worth Php983,750.00 to be used for conduct of series of trainings and seminars (project pipelined)

·         Nasugbu – Rural Micro-Enterprise Development Program worth Php500,000.00 used in the conduct of Mamaraka sa Nasugbu (project completed)

–       Micro-Enterprise Development Program for Women worth Php1,000,000.00 to be used on series of skills trainings on candy, polvoron, pastillas and peanut butter making and on meat processing (project ongoing)

–       Livelihood Projects worth Php500,000.00 to be used on several skills and entrepreneurial seminars (project ongoing)

·         Padre Garcia – Establishment of OTOP Store Express (Pasalubong Center) worth Php500,000.00 (project completed)

·         San Jose – Yaman Pinoy Project worth Php3,500,000.00 to be used on conduct of entrepreneurial and skills trainings (project ongoing)

·         Sta. Teresita – Rural Micro-Enterprise Development Program worth Php3,553,000.00 to be used on production and processing of free-range chicken (project ongoing)

·         Tuy – Project on Garments-Based Livelihood Products worth Php500,000.00 (project ongoing)

–       Project on Cassava Processing worth Php700,000.00 (project ongoing)

In 2016:

·         Balayan – Yaman Pinoy Project worth Php1,000,000.00 to be used on bamboo craft, bag making and milk production (project pipelined)

·         Bauan – Yaman Pinoy Project worth Php500,000.00 to be used on purchasing of equipment and training on meat and fish processing (project ongoing)

·         Lobo – Rural Micro-Enterprise Development Program worth Php1,275,000.00 to be used on conduct of skills trainings (project ongoing)

·         Nasugbu – Establishment of OTOP Store Express (Pasalubong Center) worth Php1,500,000.00 (project pipelined)

·         San Jose – Shared Service Facilities Project worth Php2,400,000.00 to be used on purchasing of machines and equipment (project pipelined)

·         Taal – Yaman Pinoy Project worth Php700,000.00 to be used on conduct of entrepreneurial and skills trainings (project pipelined)

·         Tanauan City – Shared Service Facilities Project worth Php3,000,000.00 to be used on purchasing of machines and equipment to enhance facilities of the Tanauan Pasalubong Center (project ongoing)

·         Tuy – Yaman Pinoy Project worth Php1,400,000.00 to be used on conduct of entrepreneurial and skills trainings (project pipelined)

Bagwis EstablishmentsThe following are the names of the cities/municipalities in Batangas and the business establishments in their areas that were awarded with Bagwis Seal of Excellence:


In Batangas City:

·         Excel Tom’s Supermarket, Inc.

Bronze Level, Supermarket Category (2006)

·         Pic ‘N Save Supermarket & Department Store

Bronze Level, Supermarket Category (2006)

·         Royal Star Appliance Marketing, Inc.

Bronze Level, Appliances Category (2006)

·         Batangas Citimart Shop On, Inc. (Citimart Shop-On)

Bronze Level, Supermarket Category (2007)

·         Baystar Sales Corporation (Citimart Baymall)

Bronze Level, Supermarket Category (2007)

·         TJ Marc Sales Corporation (Citimart Caedo)

Bronze Level, Supermarket Category (2007)

·         Madison Shopping Plaza, Inc. (SM City Batangas Department Store)

Gold Level, Department Store Category (2010)

·         Toyota Batangas City, Inc.

Gold Level, Repair Shop Category (2010)

·         Autochoice Corporation (Honda Cars Batangas)

Silver Level, Repair Shop Category (2010)

·         Super Value, Inc. (SM Supermarket Batangas)

Gold Level, Supermarket Category (2012)

·         Abenson Ventures, Inc. (Abenson Appliances)

Gold Level, Appliances Category (2014)

·         Super Shopping Marketing, Inc. (SM Hypermarket)

Gold Level, Supermarket Category (2014)

In Lipa City:

·         Royal Star Appliance Marketing, Inc.

Bronze Level, Appliances Category (2006)

·         Solid Electronics Corporation

Bronze Level, Repair Shop Category (2007)

·         Meridien Business Leader, Inc. (SM Lipa Department Store)

Gold Level, Department Store Category (2010)

·         Grand Union Supermarket, Inc. (South Supermarket)

Silver Level, Supermarket Category (2012)

·         Supervalue, Inc. (SM Supermarket Lipa)

Gold Level, Supermarket Category (2013)

In Tanauan City:

·         Tanauan Citimart Town Center, Inc. (Citimart Tanauan)

Bronze Level, Supermarket Category (2007)

·         Abenson Ventures, Inc. (Abensons Appliances)

Gold Level, Appliances Category (2015)

In Balayan:

·         Royal Star Appliance Marketing, Inc.

Bronze Level, Appliances Category (2006)

In Lemery:

·         Royal Star Appliance Marketing, Inc.

Bronze Level, Appliances Category (2006)

·         Western Pinnacle Sales, Inc.

Bronze Level, Supermarket Category (2007)

In Rosario:

·         Super Shopping Market, Inc. (SM Hypermarket)

Gold Level, Supermarket Category (2015)

In Sto. Tomas:

·         Gencars Batangas, Inc. (Isuzu Batangas)

Silver Level, Repair Shop Category

Consumer Education/AdvocacyIn 2015, there were 35 runs of Consumer Advocacy initiatives conducted. For 2016, another 35 runs were targeted to be accomplished and 17 of which was already accomplished in the first semester of the year. Consumer advocacy initiatives were conducted through roll-outs of Orientation on Consumer Rights and Responsibilities on business establishments, schools, etc.


·         CMCI Survey

In 2014, only 10 LGUs in Batangas participated in the Cities and Municipalities Competitiveness Index (CMCI) Survey. These were the 3 cities and 7 first class municipalities in the province. In 2015, the number of participating LGUs grew into 25 until Batangas reached 100% participation when all the LGUs participated the survey in 2016. (Please see attached Annex 2 for Results of the 2016 Cities and Municipalities Competitiveness Index.)
·         DTI Membership in Various Provincial Government-Led Councils/CommitteesThe following are the councils/committees where DTI-Batangas is a member:


·         Provincial Development Council

·         Provincial Land Use Committee

·         Provinicial Solid Waste Management Council

·         Provincial Peace and Order Council

·         Provincial Asin Task Force

·         Provincial Cooperative Development Council

·         Ala Eh! Festival Executive Committee

We are also strongly proposing for the institutionalization of the Batangas Province Micro, Small and Medium Enterprise Development Council to push further efforts at capacitating and promting businesses in Batangas.


Cavite is a strategically located province being proximate to Metro Manila and the major international gateways. It has seven major entry and exit points that make an edge in terms of economic development.

Cavite is also known as one of the most industrialized provinces in the country. It has 933 industrial establishments as of 2014 located mostly in 29 operating Economic Zones (EC)/Industrialized Estates (IE). There are 21 more EZs/IEs undergoing land development while 8 are proclaimed but has yet to be developed.

With its continuous industrial growth and development, Cavite remains a magnet for job seekers not only from Calabarzon Region but the entire Philippines. Complimenting its economic growth are the vibrant Micro, Small and Medium-Scale Enterprises (MSMEs). Cavite has the highest number of registered MSMEs among CALABARZON provinces. To keep pace with the economic development of the province, the Department of Trade & Industry – Cavite has embarked on an aggressive Industry Cluster Development programs with Coffee and Other Processed Food Industry as the two priority sectors. Despite the decrease in agricultural area, Cavite has maintained potentials in the production of high value crops.

Through the natural wonders, distinctive historical sites, and favorable climate, the province continues to provide a place conducive for business and leisure to ensure better quality of life for the Caviteños.

Major Industries of Cavite

1.       Processed Coffee


The upland area of Cavite composed of 8 municipalities (Silang, Mendez, Alfonso, Indang, and 1 city is a place where robusta and excelsa coffee are grown abundantly.  In early 70s Cavite coffee was graded AA grade and  considered to be the best grown in the country.   In the year 2000, a campaign to promote coffee and intensify production was launched.  Since then coffee has been the banner product of Cavite and considered to be one of the high value crops of the province.

DTI provides technical and other  assistance such as:

·         Orientation and implementation of value chain analysis

·         Business Ethics and Value formation Seminar

·         Seminar on Business intelligence

·         Business Marketing and Promotion training

·         Managerial and skills training

·         Financial management training

·         Seminar on e-commerce for MSMEs

·         Stingless Bee Culture Seminar

·         Trade Fair and Exhibits Participation

·         Canadian Executive Service Organization consultancies for production and operations

·         Organization of Coffee Technical Working group on value chain

·         Finalization of plans and programs for coffee industry

·         Coffee roadshow presentation


InvestmentsPhp 1.9 MPhp 1.9 MPhp 2.3 MPhp 3.3 MPhp 4.7 MPhp 6.3 MPhp 1.7 M
New jobs generated456666172
Number of MSMEs1414141515129
Number of Exporters
Domestic SalesPhp 6.3 MPhp 7.4 MPhp 9.6 MPhp 10.6 MPhp 14.3 MPhp 11.9 MPhp 17 M
Exports Sales   
2.       Other Processed Food


Aside from Cavite coffee other processed food products such as pies, preserved, sweets, desserts, dried fish and other marine products  also account for significant bottom lines in terms of MSMEs, jobs and sales.

Investments Php 5.62 MPhp 5.70 MPhp 6.875 MPhp 1.267 MPhp 3.5 M  
New jobs generated1595516101520
Number of MSMEs25234649554036
Number of Exporters1333333
Domestic Sales Php 36 MPhp 88 MPhp 120.9 MPhp 143.73 MPhp 128.23 MPhp


173.13 M

Php 147.75 M
Exports US$ 4.17 MUSS 4.94US$ 2.72 MUS$ 5.84 MUS$ 6.50 MUS$ 7.00 MUS$ 6.20 M
  1. Government Interventions and Programs
InitiativesBrief DescriptionBeneficiaries
Shared Service FacilityA project which aims to improve the competitiveness of MSMEs by providing them with machinery, equipment, tools, systems, skills and knowledge under a shared system.


SSFs – DTI Cavite:

Established SSF in 2014

1.       SSF for Garments Production (Dasmariñas City)

2.       SSF for Garments Production (Dasmariñas City)

3.       SSF for Garments Production (Tanza)

4.       SSF for Garments Production (Rosario)

5.       SSF for Garments Production (Kawit)

6.       SSF for Garments Production (Gen. Trias City)

7.       SSF for Muscovado Sugar Packaging (Magallanes)

8.       SSF for Gifts and Holiday Decors Manufacturing(Tanza)

9.       SSF for Food and Testing Laboratory(Dasmariñas)

10.   SSF for Soya Production (Carmona)

11.   SSF for Printing and Labelling Services (Silang)

12.   SSF for Meat Processing (Silang)

13.   SSF for Auto Body Building and Restoration(Silang)

14.   SSF for Soft and Hard Ice Cream Production (Gen. Trias)

15.   SSF for Coffee Roasting Facility (Amadeo)

16.   SSF for Coffee packaging (CvSU Indang)

17.   SSF for Production of Processed Foods (Alfonso)

18.   SSF Production of Slats, Furniture & Builders’ Woodworks (LGU Maragondon)

19.   SSF Pineapple Tart Production (Silang)

20.   SSF for Production of Organic Compost (LGU Mendez)

Established SSF for 2015

1.SSF for Garments Production (Amadeo)

Pipelined SSF Projects for 2015

1.SSF for Garments Production (Carmona)

2.SSF for Garments Production(Dasmariñas)

3. SSF for MetalWorks (Tanza)

4. SSF for Gifts, Décor and Houseware (Carmona)

5. SSF for Business Resource Center (Trece Martires)

3 NGOs, 19 MSMEs, 2 LGUs, 1  Academe, 1 Business Organization
Bottom–Up Budgeting (BUB)A program that seeks to increase citizen’s access to local service delivery through a demand-driven budget planning process and to strengthen government accountability in local public service provision. It is in pursuit of attaining the Philippine Development Plan’s goal of inclusive growth and poverty reduction, and promoting good governance at the local level.


2014 BUB:

Implemented (2) Projects: Tanza and Kawit (Yaman Pinoy projects).

2015 BUB:

Implemented (11) Projects:

1.       City of Bacoor – Yamang Pinoy & OTOP Store Express

2.       Mun. Of Gen. Trias – Rural Micro Enterprise Dev’t Program

3.       Mun. Of Kawit – LRED

4.       Mun. of Maragondon – Yamang Pinoy & Bamboo Livelihood Project

5.       Mun. Of Rosario – Micro-Entreprenuer Opportunities

6.       City of Tagaytay – Yamang Pinoy

7.       Mun. Of Ternate – LRED, Yamang  Pinoy & Handicraft Making Through Home-based Livelihood Project

2016 BUB – 16 Projects

Completed 4 projects

1.       Mun. of Carmona – Yamang Pinoy

2.       Mun. of GMA – Micro Enterprise

3.       City of Imus – Yamang Pinoy

4.       Trece Martires City – Yamang Pinoy

On-going projects for the ff:

1.       Mun. of Amadeo – Industry Clustering Dev’t Program-Coffee-Coffee, OTOP Store Express and Tourism (Livelihood Program)

2.       City of Dasmariñas – Rural Micro-Enterprise Promotion Program

3.       Mun. Of Maragondon – Yamang Pinoy

4.       Mun. Of GMA – Yamang Pinoy

5.       City of Imus – Yamang Pinoy

6.       Mun. of Indang – Rural Micro-Enterprise-Weaving & Yamang Pinoy

7.       Mun. of Kawit – Yamang Pinoy

8.       Mun. of Naic – OTOP Store Express

9.       Mun. of Silang – Yamang Pinoy and OTOP Store Express

Negosyo CenterA one-stop-shop that promotes ease of doing business and facilitates access to services for MSMEs within its jurisdiction.  The services are in the form of:


·         Business Registration Assistance – 7 Potential Entrepreneurs

·         Business Advisory Services – 3 Potential Entrepreneurs

·         Business Information and Advocacy – 1 Potential Entrepreneur

2015Established Negosyo Centers:

1.       City of Bacoor (1) – Launched October 13, 2015

2.       DTI Cavite, Trece Martires – Launched November 19, 2015

2016 Established Negosyo Centers:

1. City of Bacoor – 2nd Floor National Agency Bldg. (Back of Gym), City Hall Compound, Bacoor, Cavite (046) 436 – 2165

2. DTI Cavite – 2nd Floor Gov’t. Center Bldg., Provincial Capitol Cpd., Trece Martires City, Cavite (046) 419-1028 local 103 or 104

3. Municipality of Kawit – 1st Floor BPLO, Municipal Hall, Kawit, Cavite (046) 484-7501

4. Municipality of Ternate – Municipal Compound, Ternate, Cavite (046) 443-2329

5. Municipality of Carmona – 2nd Floor (LEIPO) Municipal Hall, Carmona, Cavite (046) 413-5473

6. City of Gen. Trias – 4th Flr. (LEIPO) City Hall, Gen. Trias, Cavite (046) 509 – 5053

7. Cavite City – Tourism Office (before City Hall), Cavite City (046) 431 – 8514

8. City of Imus – 2nd Floor Ayala District Mall (in front of Handyman), Imus, Cavite (046) 543 – 5158

9. Municipality of Mendez – Municipal Compound, Mendez, Cavite

10. City of Dasmariñas – 1st Floor, City Hall Bldg., City of Dasmariñas, Cavite

SME Roving Academy (SMERA)SMERA is a comprehensive and integrated strategy for the sustainable growth and development of MSMEs.  It is aimed at bringing various services for the MSMEs to enhance their competitiveness, productivity and efficiency.


2016 SMERA activities/trainings: (Number of Conduct Feb. – October)

1.       Marketa

2.       Fair Trade Laws

3.       Financial Management

4.       Accounting for Non-Accountants

5.       Persuasive Salesmanship

6.       Business Ethics

7.       Greening your Enterprise

8.       Value Chain – Cacao

9.       Best Game

10.   Seminar on IPO

11.   Frontline Servicing Etiquette

12.   Financing Forum

13.   Entrep Mindset

14.   Best Game

15.   Orientation on DAO 3 & PROGED

16.   Mandatory Requirements on Food Labelling

17.   Business Ethics

18.   Good Manufacturing Practices

19.   Business Ethics

20.   Entrepreneurial Mindset & Business Ethics

21.   Accreditation of Service & Repair Enterprises & Greening the Enterprise

22.   Business Forum

23.   Costing & Pricing

24.   5’s

25.   Business Ethics

26.   Workshop on Visual Merchandising

27.   Seminar on Bagwis & Other FTL

28.   Preparation on Promotion of Promo Collateral

29.   Seminar on Food Safety

30.   Seminar on Product Standard

31.   Entrepreneurial Mindset

32.   Strategic Planning Workshop for IAM SME

33.   Phil. National Standard Caravan

2,186 MSMEs
ProGEDThe objective of which is to implement environment friendly, climate smart and inclusive strategies and measures for our MSMEs. The Department of Trade & Industry IVA in partnership with Deutsche Gesellschaft fur Internationale Zusammenarbelt (GIZ) awarded 10 SMEs from the province of Cavite for their support in promoting Green Economic Development in the region.Industry Stakeholders

Other initiatives done by DTI Cavite are the following:

  1. Product packaging and labelling assistance.
  2. Business consultancy services.
  3. Strengthening of Cavite Small & Medium Enterprise Development Council CaSMEDC) and the LikhangKabitenyo Foundation LKFI)
  4. Provision of micro lending facilities in cooperation with CaSMEDC& LKFI
  5. Continuous holding of provincial fairs as well as assistance to MSMEs to participate in regional, national and international fairs to promote processed foods along with other Cavite products.

Laguna is a province in the Philippines located in the CALBARZON region in Luzon. It has 6 cities and 24 municipalities. Its capital is Santa Cruz and the province is situated southeast of Metro Manila, south of the province of Rizal, west of Quezon, north of Batangas and east of Cavite.

Laguna is among the modernized agro-industrial economies, where majority of the population belong to the middle income groups and enjoy the basic comforts of life such as housing, education, socio-cultural, and recreational facilities.

Laguna is one of the premier provinces in the Philippines. It shows a thriving economy. More than forty thousand business establishments are located in the province, wherein about thirty thousand are universal trade and industry related establishments.

Laguna is among the modernized agro-industrial economies, where majority of the population belong to the middle income groups and enjoy the basic comforts of life such as housing, education, socio-cultural, and recreational facilities.


1. Processed Foods

Laguna is well known for diverse food products such as buco pies, espasol, uraro cookies and other baked food products.  The province is famous for “kesongputi” (white cheese), salted eggs, “kinulobnaitik” (roasted duck), haleyangube and the homemade candies and breads among others.  These products are bought by domestic and foreign tourists as pasalubongand gifts to friends and relatives abroad.

2. Wearables

Laguna is also known for its industries such as footwear manufacturing in which the municipality of Liliwwas called “the Footwear Capital of Laguna” while for the municipality of Lumban the embroidered products are called “burdanglumban”.

3. Gifts, Handicrafts & Holiday Decors

This sector includes bag, basket, bayong, home decors, home furnishings and other handicrafts, made from indigenous materials such as pandan fiber, water hyacinth and rattan. Under other handicrafts and holiday decors include  papermache,  woodcrafts and woodcarvings of Paete.

Industry  Details   
Processed FoodsInvestments GeneratedPhp 8.0 MPhp 7.8MPhp 8.0MPhp 8.0MNo data
 New Jobs Created3814185145741,914
 Number of MSMEs55107203350770
 Number of Exporters24766
 Domestic Sales Php15.95 MPhp29.16 MPhp 37.20 M41.00M76.00M



$1.278 M$ 2.155 M$2.37M$.600 MNo data



Investments GeneratedPhp5.67MPhp 7.0MPhp12 MPhp 10.0MNo data
New Jobs Created3814786148601,032
Number of MSMEs110214256332398
Number of Exporters12234
Domestic Sales Php31.9MPhp33.23 MPhp 62.54 MPhp 41.8 M50.16m



$ .127 M$1.15 M$2.50 M$.267 MNo data
Gifts, Handicrafts & Holiday DecorsInvestments GeneratedPhp6.77MPhp12.00MPhp 14.40MPhp10.00MPhp15M
New Jobs Created2305827718601,032
Number of MSMEs220256305525630
Number of Exporters66877
 Domestic Sales Php30.79MPhp33.23MPhp37.20 MPhp 41.70 M50.04M



$2.42 M$ 2.58 M$ 3.23M M$ .750 MNo data


Department of Trade and Industry (DTI) mandates of Enabling Business and Empowering Consumers have been made a reality through our various programs and services as follows:

1. Business Development Division

  • Negosyo Center
  • Bottom Up Budgeting
  • Small and Medium Enterprise Roving Academy (SMERA)
  • Shared Service Facility
  • Business Name Registration
  • Building Entrepreneurs through Advisory and Mentoring Services
  • Canadian Executive Service Organization
  • Promotion of Green Economic Development
  • Comprehensive Agrarian Reform Program

2. Consumer Protection Division

  • Consumer Education and Advocacy
  • Adjudication
  • Mediation
  • Price and Supply Monitoring
  • Fair Trade Law Monitoring and Enforcement
  • Issuance of Sales Promotion Permits
  • Repair and Service Center/Shop Accreditation
  • Private Emission Testing Center Accreditation
  • Truck Rebuilding Center Accreditation
  • Timbanganng Bayan
  • Diskwento Caravan (when state of calamity calls for selling of basic necessities and selected prime commodities)
  • Consumer Welfare Desk Accreditation and Monitoring
  • DTI – Bagwis Program (Certified Establishment)


Negosyo Center

Pursuant to Republic Act 10644, otherwise known as Go Negosyo Act, Negosyo Center is one of the banner projects of DTI which aims to establish one stop center in each city and municipality in the country. The center will be responsible for promoting “ease of doing business and facilitating access to services for micro, small and medium enterprises (MSMEs) within its jurisdiction”.


Negosyo Center Los Baños

Date of Launch : September 17, 2015

Bldg 1, Los Baños Municipal Hall, Timugan Los Baños, Laguna.

Negosyo Center Victoria

Date of Launch: November 14, 2015

Negosyo Center Victoria, DTI- Laguna Provincial Office.

Negosyo Center San Pablo

Date of Launch: July 12, 2016

Doña Leonila Park, Capitol Compound, San Pablo City, Laguna.

Negosyo Center Pagsanjan

Date of Launch: September 27, 2016

Basement II, Liwasang Don Manuel Soriano, One Stop Shop, Pagsanjan Laguna

Negosyo Center Biñan

Date of Launch: October 21, 2016

Ground Floor, City Capitol Building, Brgy. Zapote, Biñan City, Laguna

Negosyo Center Santa Rosa

Date of Launch: November 25, 2016

Ground Floor, Ayala Building, City of Santa Rosa, Laguna



Bottom-up Budgeting

For   2015   a   total   of   19   LGUs   listed   with   23


projects   under   DTI   Laguna   which

amounted to P39.93 M worth of livelihood


For 2016 a total of 12 LGUs with 19 projects

under   DTI   Laguna   which   amounted   to

P19.00M worth of livelihood projects

An approach to preparing the budget proposal of agencies, taking into consideration the development needs of cities/municipalities as identified in their respective local poverty reduction action plans that shall be formulated with strong participation of basic sector organizations and other civil society organizations.

The following are the Bottom Up Budgeting Projects of the DTI:

Santa Rosa City

•           Sustainable Livelihood Project- Rural Micro Enterprise Development Program (Php2,500,000)- from DTI – fund transferred to LGU Sta Rosa last Sept. 16, 2015. Major Project Components : (1) 10 Days Training Program on Livelihhod Project (1) Siomai Making (2) BitsoBisto Making (3)Siopao Making (4) Chicken Empanada Making (5) PutoPao Making (6) Puto and Kutsinta Making (7) Lumpiang Shanghai Making (8) SapinSapin making (9) Coco burger Making (10) Street Foods; (2) Acquisition of Food Carts for 100 beneficiaries.

•           The beneficiaries were the indigent members of the five associations: AngatKababaihan, PPVR, SamahangTagumpay at PagAsa and Carpena Clan. The 100 beneficiaries underwent livelihood trainings.

Cabuyao City

•           Industry Clustering Development Program on Coffee (2014) (Php4,300,000.00) – amount DTI-Laguna transferred to LGU Cabuyao last November 3, 2014. Major Project Components: (1) Production Strategy (2) Capacity Building (3) Market Linkages (4) Infrastructure Support (5) Organizational Development and Industrial Development.

Total of 200 CARP beneficiaries of Barangay Casile

•           OTOP Store Express and Rural Micro Enterprise Promotion Program (RUMEPP) (2016) (Php1,100,000.00) – Major Project Component: (1) Fabrication/ Establishment of OTOP Store Express (2) Fabrication of Food Carts (3) Livelihood Skills Training (3) Go-Negosyo Forum – An Encounter (1 day) (4) Street Food Enhancement Program (1 day) (5) Awarding Ceremonies for Food Carts.

Total of 125 Beneficiaries from 18 barangays

Calamba City

•           CSO Sustainable Livelihood Program (2015) (php2,100,000.00) – amount DTI-Laguna transferred to LGU Calamba last September 25, 2015. Major Project Component: (1) Candle Making Trainings (Basic/ Advanced) (2) Water Hyacinth Product Enhancement Training and Supervised Production (3) Advanced Training on Dressmaking Techniques and Pattern Making (4) Project Lily (5) YamanPinoy.

Total of  141 beneficiaries from 54 Barangays


Los Baños

•           OBOP/YamanPinoy (2014) (Php6,350,000.00) – amount transferred to LGU Los Baños last September 17, 2014. Major Project Component: (1) Candle Making (2) Soap Making (3) Pastry Baking (4) Charcoal Briquetting.

Total of 420 beneficiaries from 14 barangays

•           Sustainable Livelihood Development Program and Microbiz Incubation and Livelihood Development (All Sectors) (2015) (Php2,000,000.00) – amount DTI-Laguna transferred to LGU Los Baños last August 19, 2016. Major Project Component: (1) Training on: a. Capacity Building, b. Product Development, c. Enterprise Planning and Development, d. Organizational Development, e. Marketing Strategy, f. Marketing, g. Labeling, Packaging and Branding, h. Financial Management, i. Food Safety and Hygiene, j. Re: Value Education, k. Business Development Services, l. Institutional Strengthening and m. Distribution of Kit.

Total of 300 beneficiaries from 14 barangays

•           YamanPinoy (2016) (800,000.00) – Major Project Component: (1) Training on: a. Beads Making, b. Food Processing, c. Hand Made Paper Making, d. Perfume, Colognes and Oil Production, e. Corporate Giveaways, f. Commercial Cooking, g. Noodles and Pasta, h. Paper Products, i. Garments, j. Flower Arrangement and Catering Design, k. Resin Making, l. Malunggay Products, m. Ice Cream Making, n. Crafts/ Fruits Processing, o. Product Development and Marketing and p. Conduct of monitoring and evaluation.

Total of 300 beneficiaries from 14 barangays


•           YamanPinoy- Catering Services (Php1,000,000)- fund transferred to LGU Bay  last September 16, 2015-

Major Project Components: (1) List of Trainings Conducted ; (1)Training on Catering and Services (2) Training on Fish Processing (3) Training of Fish Making (4) Training on Give Away Making (5) Training of Flower Arrangement

(2) Acquisition of Equipment and materials for the kit to be given to the beneficiaries.

Total of 179 members of associations: Solo parents; Women’s Club of Bay, KABALIKAT



•           YamanPinoy (2015)- Livelihood program and capability Building) (Php2,000,000)- fund transferred to LGU Alaminos last September 21, 2015-

Major Project Components: (1) List of Trainings Conducted ; (1) Paper Bag Making (2) Handicraft Making (3) Dishwashing Making (4) Food Processing (5) Meat Processing (6) Urban Farming; (2) Acquisition of Equipments and materials for the kit to be given to the beneficiaries.

Total 394 beneficiaries’ members of associations of different women organizations including solo parents, senior citizens, lady farmers and youth sector.

•           YamanPinoy (2016) – an amount of Php1, 000, 000 will be release to LGU Alaminos upon the submission of liquidation report of 2015 and the submission of requirements for the project of 2016.

San Pablo City

•           YamanPinoy 2015 – (Php3,900,000)- fund transferred to LGU San Pablo  last September 3, 2015-

Major Project Components: (1) Livelihood Trainings conducted: (1) Atsara , Papaya and Banana Chips Training (2) Home Cleanser, Soap and liquid detergent production training(3) Accessories Making (4) Monitoring and Evaluation Training (5) Coco Jam Making (6) Seminar/Meeting on Labeling and Packaging (7) Silk Screen Printing Training (8) Seminar on Entrepreneurial skills and Value Orientation; (2) Acquisition of Equipments and materials for the kit to be given to KALIPI and 4P’s Beneficiaries (3) Packaging and Labeling of Products for the Product Development.

Total 573 beneficiaries members of KALIPI and 4Ps


•           YamanPinoy 2015 – (Php1,000,000)- fund transferred to LGU Victoria  last September 16, 2015-

Major Project Components: (1) Livelihood Trainings and Seminars conducted: (1) Charcoal Briketting Making (2) Compost Making (3) Hand Made Paper Making; (2) Product development of Products ; (3) Marketing of Products

Total of 30 beneficiaries from CSOs and Peoples Organization

•           YamanPinoy 2016 – an amount of Php500, 000 will be released to LGU Victoria upon the submission of liquidation report of 2015 and the submission of requirements for the project of 2016.


•           OTOP Store Express 2016  (Php 1,500,000) – amount DTI-Laguna . Target release of fund is on October 2016. Still in the process of completing the documentary requirements. Project components are (1) Renovation of a targeted building/establishment to be the town’s PasalubongCenter  (2) Production of Promotional (marketing) collaterals.


•           YamanPinoy 2015 (Php 700,000) – amount DTI-Laguna. Fund was transferred on August 10, 2015. Major Project Components: (1) Product Design and Development (2) Marketing Promotion and          Linkages (3) Training Exchange Program (4) Monitoring and Evaluation.           Project completed and liquidation was transmitted to DTI-CALABARZON on             August 19, 2016.

Total beneficiaries of  37 footwear manufacturers

•           Rural Microenterprise and Promotion Program 2016 (RuMEPP) (Php 1,200,000) – amount DTI – Laguna. Complete documentary requirements were submitted last September 6, 2016 and on-process for transmittal to DTI-CALABARZON. Major Project Components (1) Trade Mission and Trade Exhibit Participation (2) Business Matching (3) Entrepreneurship Trainings.

•           Shared Service Facilities (Php 500,000) – amount DTI-Laguna. Complete documentary requirements were submitted last September 6,             2016 and on-process for transmittal to DTI-CALABARZON. Project             components include purchase of equipment that will be used in the             production of world-class fruit wines and distilled spirits.

•           OTOP Store Express 2016: Mobile Caravan and Showrooms of OTOP Products (Php 1,500,000) – amount DTI – Laguna. Complete documentary requirements were submitted last September 6, 2016 and on-process for transmittal to DTI-CALABARZON.   The project            includes     (1) Improvement and renovation of existing vehicle and facility (2) Develop new product marketing and strategies (3) Attend and participate in             the different festivals around the region.


•           YamanPinoy 2015- (Php631,768.90)- fund transferred to LGU Cavinti  last August 25 , 2015-

Major Project Components: (1) Livelihood Trainings conducted: (1) Training on Tart Making (2) Training on Jam and Jelly Making (3) Training on Sweetened Foods Making (4) Training on chips Making (5) Training on Atsara Making (6) Training on Tablea Making (7) Training on Kaong Vinegar (2) Marketing Trade Fair for the Products

Total of 191 beneficiaries members of associations, 4Ps, SamahanngmgaKababaihan, Farmers Associations


•           YamanPinoy  2015- (Php700,000)- fund transferred to LGU Luisiana last September 16, 2015- Major Project Components: (1)List of  Trainings and Seminars conducted: (1) Pandan Processing (2) Cacao Processing (3) Marketing and Entrepreneurship (4) Business management (5) seminar on Pandan Product Development ; (2) Product Development of Pandan and Tablea (3) Marketing and Promotion of Products

•           Total of 100 beneficiaries were members of Women Associations-ER2K, SamahanngKababaihan, KALIPI


•           YamanPinoy 2015 – (Php1,200,000)- fund transferred to LGU Pila last September 16, 2015- Major Project Components: (1) ) Livelihood Trainings conducted: (1) Fish Food Processing (2) Fish Food Processing (3) Bread and Pastry Training (4) Marketing and Packaging Training ; (2) Acquisition of Equipments and materials for the sustainability of the projects. Total of 50 beneficiaries

•           YamanPinoy  2016– an amount of Php1,500, 000 will be release to LGU Pila upon the submission of liquidation report of 2015 and the submission of requirements for the project of 2016.

Sta. Cruz

•           YamanPinoy 2015 – Paper (Grocery) Bag Making (Php700,000)- fund transferred to LGU Sta Cruz  last September 16, 2015- Major Project Components: (1) Two Day Skills Training on paper Bag Making (2) Acquisition of materials for the sustainability of the project. (3) Trade fair for the Marketing and Promotion of the Product.

•           Total of 70 beneficiaries from CSOs

•           Industry Clustering 2015 – an amount of           Php1, 000, 000 will be release to LGU Sta Cruz upon the submission of requirements for the project of 2016.


•           YamanPinoy Livelihood (2015) (Php700,000.00) – amount DTI-Laguna transferred to LGU Kalayaan last September 16, 2015. Major Project Component: (1) Social Preparation (2) Provision of Training (3) Procurement Process (4) Food Processing (5) Product Development (6) Marketing

•           Total of 300 beneficiaries from 3 barangays


•           YamanPinoy and Industry Clustering Development Program (2015) (Php1,900,000.00) – amount DTI-Laguna transferred to LGU Lumban last September 16, 2016. Major Project Component: (1) Value Chain Analysis (2) Branding (3) Proper Packaging (4) Survey Enumerating the number of Embroidery Stakeholder (5) Training  on Basic Hand Embroidery (6) Trainings for Embroidery Stakeholders (7) Bench Marking (8) Promotion of BurdangLumban

•           Total of 100 beneficiaries from 16 barangays


•           Microfinancing/ Rumicro Enterprise Development Program (2015) (Php3,000,000.00) – amount DTI-Laguna transferred to LGU Pagsanjan last August 10, 2015. Major Project Component: (1) Souvenir and Crafts Making Project on a. Bamboo, b. Resin, c. Coconut, d. Wood, e. Fossilized Leaves, f. Airbrush T-shirt Printing, g, Silk Screen T-shirt Printing (2) Packaging

•           Total of 245 beneficiaries from 16 barangays

•           YamangPinoy, Rural Micro Enterprise Promotion Program (RUMEPP) and OTOP Store Express (2016) (Php3,400,000.00) –  Major Project Component: (1) Entrepreneurial Management (2) Price and Product Costing (3) Financial Management (4) Product Development and Visual Merchandising (5) Ho to Negotiate with Buyers and How to attend Trade Fair (6) Lakbay Aral (7) Central Sales and Marketing Hub.

•           Total of 60 beneficiaries from 16 barangays


•           YamanPinoy (2015) (Php700,000.00) – amount DTI-Laguna transferred to LGU Pagsanjan last August 10, 2015. Major Project Component: (1) Dress Making (2) Meat Processing (3) Beauty Culture.

•           Total of 30 beneficiaries from 8 barangays


•           YamanPinoy 2015 – (Php700,000)- fund transferred to LGU Magdalena  last August 10, 2015- Major Project Components: (1) List of  Trainings conducted: (1)Refrigerator Magnet making (2)Longganisa Making (3)Tocino Making (4)Dishwashing Liquid making  (5)Doormat Making.

•           All trainings were attended by 32 participants beneficiaries from Organized SamahanngKababaihan and Person with Disabilities


•           OTOP Store Express 2016 (Php1,300,000) – amount DTI – Laguna. Fund was transferred on June 13, 2016. Establishment of PakilPasalubong            Center at the existing Tourism Office that will showcase the town’s primary products.

•           YamanPinoy 2016 (Php 1,400,000) – amount DTI – Laguna. Fund was transferred to LGU on June 13, 2016. Major Project Components             are (1) Food Processing (dried fish, santol and mango products) (2) Product          Development and Marketing of Bamboo Products.


•           Industry Clustering Development Program 2016 (Php 550,000) – amount DTI – Laguna. Fund was transferred to LGU on June 16, 2016. Components of the Project     are (1) Capacity Building: 2-Day Culinary Arts Training for 100 participants   (2) Product Design and Development for Christmas Novelty Items (3)         Marketing: Production of Tourism Brochures and Participation in a Trade Fair Exhibit. First part of the training on Ice Carving and Food Garnishing    was conducted last July 27-28, 2016.


•           OTOP Store Express 2016 (Php 1,000,000) – amount DTI – Laguna. Components of the Project (1) Renovation of a municipal facility to be converted as the town’s Pasalubong Center (2) Livelihood Trainings on special peanut butter, special candy, special macaroons, special atsara, special ube and special cassava cake. Proposal approved and target release of fund is on September 2016.

•           Rural Microenterprise and Promotion Program RuMEPP2016  (Php 1,500,000) – amount DTI – Laguna. The project comprises of trainings and seminars for the Siniloan Market             Vendors Association (SMVA) on financial management and strengthening           the organization; Business Development Services and Eco – Bag Making. Proposal is to be submitted and approved within the month of September            2016. Fund to be released on the same month.

Sta. Maria

•           Local Regional Economic Development   LRED 2015 – (Php 1,000,000) – amount DTI – Laguna. Fund was transferred on September 16, 2015. Major Project Components (1) LRED Planning Workshop (2) Capacity building (3) Entrepreneurship Development Seminar (4) Preparation of Financial Plan and Financial Analysis (5) Business Plan Writeshop (6) Food Packaging and Labeling for Marilag coffee, tablea and native delicacies (7)             Product Branding (8) Market Planning and Market Strategies (9) Product Development (10) Basic Business Management.

•           Total of 60 beneficiaries

•           OTOP Store Express 2015 (Php 500,000) – amount DTI – Laguna.  Fund was transferred on September 16, 2015. A municipal facility is being renovated to be the town’s Pasalubong Center. Products will be sourced    from the local producers and only limited to dry and processed food items.

Biňan City

YamanPinoy Capability/ Livelihood Program 2015 (Php 9,000,000.00) – amount DTI-Laguna transferred to LGU Biñan last September 23, 2015. Major Project Components: (1) GulongPangkabuhayanngBiñan (Foodcart) (2) sapinsaPaangBiñan (Shoemaking) (3) BasahangPangkabuhayanngBiñan (Rug Making) (4) Sumbrero de Biñan (Hats and Caps Making).

•           Total of 600 beneficiaries of 24 barangays



Small and Medium Enterprise Roving Academy (SMERA)

One of the programs for MSME development is the Small and Medium Enterprise Roving Academy (SMERA) which aims to provide a continuous capability building program for entrepreneurs to become more competitive in the domestic and international markets.  For 2016, DTI Laguna had accomplished 52 training and seminars.


The SME is a continuous learning program for the development of micro, small and medium enterprises to become competitive in the domestic and international (global) markets. Its main strategies contain:

·         Integration of the business development services for SMEs at the national and local levels

·         Establishment of the Provincial, Regional, and National Entrepreneurship Development Networks

·         Management of an inclusive promotion program



Shared Service Facility

Under DTI’s ‘Big Push for Enterprise Development’ Program, they are providing group of entrepreneurs a common service area with advanced and better production equipment and machinery to improve productivity and quality of products, thus increasing competitiveness of enterprises to access a better and wider market


A total of 28 Shared Service Facilities (SSF) Project have been established in the Province.

-Footwear and Bags Production of Association of Binan Shoe and Bag Manufacturer and Retailer Inc., San Antonio, Biñan, Laguna

– SSF on Garments of Sipag Pinoy Credit & Savings Coop, Marinig, Cabuyao, Laguna.

– SSF on Coffee and Ginger Processing of Casile Guinting Upland MPC, Brgy. Casile, Cabuyao, Laguna

– SSF on Water Hyacinth Handicraft Production of Laguna Water Hyacinth Handicraft Association, Baybayin, Los Banos, Laguna.

-SSF on Milk Processing of Kalipunan ng mga Kooperatibang Magagagatas Inc., Lamot II, Calauan, Laguna.

-SSF on Bamboo Hub of LGU of Calauan, Laguna at Brgy. Masiit, Calauan, Laguna.

-SSF on Coco Coir Processing of Imok ARC Women and Farmers MPC Brgy. Imok, Calauan, Laguna

-SSF on Footwear Production of Likhang Liliw Footwear Producers Coop, Brgy Ibabang Taykin, Liliw, Laguna

-SSF Baloc Sewing Project of Philippine Frontline Ministries, Inc, Brgy San Ignacio, San Pablo City.

-SSF on Handicrafts of Samahan ng mga Coconut Producers at Entrepreneurs Inc., Brgy. Concepcion, San Pablo City

-SSF on Coffee Processing of Green Beans Marketing Coop, Brgy. Sta Filomena, San Pablo City.

-SSF on Food Processing of Association of Laguna Food Processors Inc., Victoria, Laguna.

-SSF on Bayong Production of Cavinti Municipal Employees Cooperative, Duhat, Cavinti.

-SSF on Organic Fertilizer Production of Pangkat Kabukiran Farmers Assoc of Cavinti, Inc. in Cailles St., Cavinti

-SSF on Kaong Vinegar and other Kaong Products of Gumihan Lamao Farmers Devt Coop San Antonio, Kalayaan, Laguna.

-SSF on Embroidery of Lumban Embroiderers Association MPC Public market site, Lumban.

-SSF on Embroidery of Lumban Marketing Cooperative in Lumban, Laguna.

-SSF on Bamboo Node of Philippine Farmers Association, Brgy. Origuel, Majayjay.

-SSF on Wood Working of Paete Manufacturing Coop, Paete, Laguna.

-SSF on Garments of Samahan ng mga Mananahing Pagsanjan Producers Coop, Pagsanjan, Laguna

-SSF on Metalworking Phase 1-Laguna Agro Machineries Manufacturing Association (LAMMA) Rizal St., Pila, Laguna

-SSF on Metalworking Phase 2-Laguna Agro Machineries Manufacturing Association (LAMMA) Rizal St., Pila, Laguna.

-SSF on Food Processing of Alyansa ng mga Kababaihan ng Pila, (AKAP) Inc. Pinagbayanan, Pila, Laguna

-Tahian sa Barangay at Water Hyacinth Handicrafts of Kababaihan Angat Pila-Women Education for Social Livelihood MPC, Sta. Clara Sur, Pila

-CALABARZON Food Solutions Hub of the Association of Laguna Food Processors, Inc., located at LSPU Compound, Sta. Cruz, Laguna

-Garments Products of Mother’s MPC in Mayapa, Calamba City, Laguna

-Bamboo Node of Sta Maria Bamboo Farmers Association, Brgy Kayhakat, Sta. Maria, Laguna

-Negosyo Center in Victoria, Laguna



Business Name Registration

This is one of the principal frontline services of DTI, which requires those who are forming a single proprietorship business to secure a certificate of registration.


Through the Negosyo Centers and at the Office of DTI Laguna, we facilitated the registration of Business Names within the prescribed time of 15 minutes.



Building Entrepreneurs through Advisory and Mentoring Services (BEAMS)

It is a program conceptualized by DTI-Region 4A, which aims to provide local business advisory and mentoring services to enable beneficiaries, which are micro, small and medium enterprises (MSMEs) to improve their operations and enhance their capability. BEAMS Mentors are pool of experts with an extensive business experience, who are willing to devote their time and share their skills and knowledge to the DTI identified Mentees.


There are eleven (11) identified Shared Service Facility Cooperators being assisted under the program and there are about twenty five (25) Volunteer Mentors for the program who are conducting mentoring services.



Canadian Executive Service Organization

Canadian Executive Service Organization (CESO) isone of Canada’s leading volunteer-driven development organizations partnering with DTI to promote and assist the economic and social growth in the region.


CESO Program focuses on helping MSMEs, LGUs and organizations to build strong, viable businesses to create opportunities for economic development.  Through the Volunteer Advisors who are senior level professionals and executives share their knowledge and expertise to work with small and medium-sized businesses, government agencies, civil society organizations (CSOs), and business associations.




Promotion of Green Economic Development

This is an approach developed by the Deutsche Gesellschaft fur InternationaleZusammenarbeit (GIZ). It aims to increase the level of competitiveness of MSMEs by adopting environmental friendly and climate smart strategies.


There were fourteen (14) Laguna Green Awardees recognized on their Greening Practices.

1.      Tojo Motors of Sta. Rosa City

2.      Bugong Restaurant, Los Banos

3.      JA Honrado Grassland Farm, Los Banos

4.      Oryspa Spa Solutions, Calamba City

5.      R & R Resort, Calamba City

6.      Escaba Food Products, San Pablo City

7.      Matrix Master Marketing, San Pablo City

8.      Forest Wood Gardens, San Pablo City

9.      AtoBelen;s Farm, San Pablo City

10.  Villa Socorro Agri Eco Farm, Pagsanjan

11.  Costales Nature Farm, Majayjay

12.  Victorino& Virginia’s Farm, Majayjay

13.  Sustalicious Food & Beverage, Pangil

14.  Junknot Handicrafts, Binan




Comprehensive Agrarian Reform Program

For DTI, this program aims to provide technical services for the farmer beneficiaries to help them establish a business through developing value-added products out of their fresh produce or available raw materials in their respective area.


Below are the details of the group/organization being assisted by DTI Laguna:

Cabuyao City, Laguna

•           Casile-Guinting Upland Marketing Cooperative (CGUMC)

•           Location: Bryg. Casile, Cabuyao City, Laguna

•           No. of Beneficiaries: 107 members

Calauan, Laguna

•           Imok ARC Women and Farmers MPC

•           Location: Brgy. Imok, Calauan, Laguna

•           No. of Beneficiaries: 80 members

Kalayaan, Laguna

•           Gumihan-Lamao Farmers Development Cooperative

•           Location: Brgy. San Antonio, Kalayaan, Laguna

•           No. of Beneficiaries: 107 members




Consumer Education and Advocacy

In our efforts to help protect the interest and welfare of consumers, DTI – Laguna strengthens its linkage with schools, business establishments, consumer groups/organizations and other national agencies/offices to conduct consumer education program to raise the level of awareness and understanding of consumers on Basic Consumer Rights and Responsibilities, Types of Consumers, the Salient Features of the Republic Act 7394, otherwise known as Consumer Act of the Philippines and other Fair Trade Laws.


Please find below list of advocacies/seminars conducted




It is imperative for the DTI to assure, as far as practical, simple and easy access on the part of the consumers to seek redress for their complaints and grievances. Thus, per DTI’s Department Administrative Order 13-02, series of 2013, DTI simplifies the procedures so as to achieve the duration of 20 working days for adjudication.


12 consumers were served from the province of Laguna. Decisions were rendered within the prescribed time.




Pursuant to Republic Act No. 9285 or the Alternative Dispute Resolution Act of 1984, DTI conducts mediation for speedy, economical and amicable resolution of disputes in accordance with principles of integrity and determination by the parties (consumer vs. business establishment).


About 300 consumers were served from the province of Laguna. Complaints were resolved within the prescribed time.




Price and Supply Monitoring

To ensure reasonable and stabilize prices of basic necessities and prime commodities especially during emergency situations and like occasions, DTI intensifies the conduct of price and supply monitoring in all cities and municipalities.


We are regularly visiting business establishments to ensure sufficiency of supplies and reasonable prices of basic necessities and prime commodities through Suggested Retail Prices (SRPs) and to monitor their adherence to Price Act. A total of 387 firms were monitored on a monthly basis.

Starting October 24, 2016, DTI – Laguna is using the E-Presyo, an online price monitoring system for the public to be guided with the current prevailing prices.

The e-presyo is capable of collecting, processing and storing real-time prices of basic necessities and prime commodities under DTI’s jurisdiction. Thus, the consumers will be aware of the price information and guided in doing their grocery shopping.



Fair Trade Law Monitoring and Enforcement

DTI strengthens consumer protection through the continuous and regular compliance monitoring and enforcement of priority fair trade laws (FTLs) to business establishments. To date, they have monitored 1,054.


They have conducted enforcement activity in May 2016, where 9 firms were found to be violating the PD 1572 for operating the shop/center without securing an Accreditation Certificate from DTI – Laguna.

Prior to the issuance of Notice of Violation, DTI – Laguna conducted information dissemination and issued Show Cause Orders in the areas where the monitoring and enforcement happened. These activities were performed by the office so as to help them comply with the said decree. 60 out of 69 firms complied and applied for the accreditation.




Issuance of Sales Promotion Permits

Pursuant to the Articles 48 to 60 of the Republic Act No. 7394 (RA 7394), DTI is one of the national agencies that protects the interest of the consumers and implement measures to achieve protection against deceptive, unfair and unconscionable sales acts and practices. Thus, they are one issuing permits prior to the commencement of any sales promotions of business establishments.


459 applications for sales promotion were processed.



Repair and Service Center/ Shop Accreditation

Presidential Decree 1572, otherwise known as the Accreditation Law of Services and Repair Enterprises, all repair and service shops are required to apply for accreditation at DTI. No such service or repair enterprises and technical personnel shall be licensed or permitted to operate in the Philippines for the first time without first being accredited by the DTI.


241 Repair and Service Shop applications were processed within the prescribed time of ten working days.




Private Emission Testing Center (PETC) Accreditation

Per Republic Act No. 8749 otherwise known as the Philippine Clean Air Act, DTI is mandated to develop and implement standards and procedures on the licensing of qualified private service centers and their technicians as prerequisite for performing the testing, servicing, repair and the required adjustment to the vehicle emission system.


33 PETCs were accredited within the prescribed time of ten days.



Truck Rebuilding Center Accreditation

Per DTI’s DAO 8, DTI accredits truck rebuilding centers to assure the public that all rebuilt trucks are safe and roadworthy and meet the standards on exhaust emission.


1 truck rebuilding application was processed within the prescribed time.




Timbangang Bayan

To help protect the consumers from unfair practices relative to weights, DTI issued timbanganngbayan for all the cities and municipalities.


60 Units of Weighing Scale/s were provided in the province of Laguna.



Diskwento Caravan

The Diskwento Caravan aims to provide and bring basic necessities and prime commodities closer to the general consuming public especially right after the calamity or disaster.  Products are being sold at discounted price.


3 caravans were conducted and about five hundred thousand (P500,000.00) worth of sales were generated.



Consumer Welfare Desk (CWD) Accreditation and Monitoring

The Consumer Welfare Desk (CWD) Program of DTI highlights the cooperation between the government and the business sector in giving high priority in upholding consumers’ rights. The setting up of CWD in different business establishments aims to address the complaints of consumers in a fast, hassle-free and effective manner right there at the place where the purchase was made.


114 consumer welfare desk were monitored in the province of  Laguna.










DTI – Bagwis Awards

This program aims to give due recognition to establishments that uphold the rights of consumers and practice responsible business where consumers get value for money.


The following establishments in the province of Laguna were awarded with of DTI-Bagwis Seal of Excellence:

Gold Awardees

1.    Sanford Marketing Corporation – Biñan City Branch

2.    Abenson Ventures, Inc. – Biñan City Branch

3.    Supervalue, Inc. (SM Supermarket – Sta. Rosa City)

4.    Sanford Marketing Corporation – Santa Rosa City Branch

5.    Sanford Marketing Corporation – San Pedro City Branch

6.    Abenson Ventures, Inc. – San Pedro City Branch

7.    Abenson Ventures, Inc. – Balibago, Santa Rosa City Branch

8.    South Supermarket – Los Banos

9.    South Supermarket – Los Banos

10. Supervalue, Inc. (SM Supermarket – Calamba City)

11. Sanford Marketing Corporation – Calamba City Branch

12. Sanford Marketing Corporation – Los Baños Branch

13. Abenson Ventures, Inc. – Real, Calamba City Branch

14. Abenson Ventures, Inc. – Makiling, Calamba City Branch

15. Abenson Ventures, Inc. – Cabuyao City Branch

16. Supervalue, Inc. (SM Supermarket – San Pablo City)

17. Toyota San Pablo Laguna, Incorporated

18. Abenson Ventures, Inc. – San Pablo City Branch

19. Sanford Marketing Corporation – Sta. Cruz Branch

20. Puregold Price Club, Inc. – Pagsanjan Branch

Silver Awardees

21. Abenson Ventures, Inc. – Binan

22. Hyundai Laguna, Inc. – Binan

23. Malasaga Trading Corp. – Binan

24. Sanford Marketing Corporation – Biñan City Branch

25. Handyman Do It Best Home Center – Robinson’s Sta. Rosa

26. Handyman DIY Home Center – Sta. Rosa

27. Honda Cars Laguna, Inc. – Sta. Rosa

28. Honda Cars Laguna, Inc. – Sta. Rosa

29. Sanford Marketing Corporation – Sta. Rosa City Branch

30. CTM Ventures of Sta. Rosa

31. South Supermarket – Los Banos

32. Abenson Ventures, Inc. – Calamba

33. Puregold Price Club, Inc. Junior – Los Banos

34. Puregold Price Club, Inc. Extra – Los Banos

35. Mercury Drug Store – Nagcarlan

36. Abenson Ventures, Inc. – San Pablo City

37. Imperial Appliance Plaza – San Pablo City

38. ACCI Const. Supply – Nagcarlan

39. Imperial Appliance Plaza – San Pablo City

40. We-Serve Grocers – San Pablo City

41. One Centro Department Store – San Pablo City

42. Sharp Phils. Corp. – San Pablo City

43. Solid Electronics Corp.- San Pablo City

44. Honda Cars Laguna, Inc. – San Pablo City

45. We Serve Grocer, Inc. – San Pablo City

46. Ultimart Supermarket Corp. – San Pablo City

47. Gencars San Pablo, Inc. (Isuzu San Pablo)

48. Puregold Price Club, Inc. – Calauan Branch

49. Puregold Price Club, Inc. – San Francisco, San Pablo City Branch

50. Puregold Price Club, Inc. – Colago, San Pablo City Branch

51. Abenson Ventures, Inc. (Home Plus) – Sta. Cruz

52. Handyman DIY Home Center – Sta. Cruz

53. Royal Star Appliance Mktg., Inc. – SCL

54. Joy Supermarket – SCL

55. Golden Gate Supermart – SCL

56. One Centro Dept Store – SCL

57. The DIY – Sta. Cruz

58. South Emerald Distn., Inc. – SCL

59. Econotile Center – SCL


Bronze Awardees

60. Lagoon Dev’t. Corp. – Binan

61. South Supermarket – Sta. Rosa

62. Handyman Do It Best Home Center – Waltermart Sta. Rosa

63. South Supermarket – Sta. Rosa

64. Abenson Ventures, Inc. – Sta. Rosa

65. Queen Ester Supermart – San Pedro

66. Honda Cars Laguna, Inc. – Sta. Rosa

67. CTM Ventures Sta. Rosa Laguna, Inc.

68. Bargain City, Incorporated – Santa Rosa City Branch

69. Liana’s Supermarket – Calamba

70. Handyman Do It Best Home Center – Robinson’s Los Banos

71. Mercury Drug Store – Olivarez Los Banos

72. New Beginnings Ents. – Los banos

73. F.P. Perez Minimart – Calamba

74. Star UPLB Comm’l. Lane Corp. – Los Banos

75. Puregold Price Club, Inc. – Los Baños Branch

76. SiolandDev’t. Corp. – San Pablo City

77. One Centro Store – San Pablo City

78. SiolandDev’t. Corp. – P. Alcantara, San Pablo City Branch

79. Royal Star Appliance Mktg. – San Pablo City 1

80. Royal Star Appliance Mktg. – San Pablo City 2

81. Sharp Phils. Corp. – San Pablo City

82. One Centro Supermarket Store – San Pablo City

83. Honda Cars Laguna, Inc. – San Pablo City

84. Imperial Appliance Plaza – San Pablo City

85. M & W Townstore – Paete

86. M & W Townstore – Pila

87. Laguna Goodwill Shop On & Gen. Merchandise

88. Joy Supermarket

89. M & W Townstores, Inc. – Pakil

90. M & W Townstores, Inc. – Pila

91. M & W Townstores, Inc. – Lumban

92. M & W Townstores – Paete

93. Royal Star Appliance Mktg. – Sta. Cruz

94. Golden Gate Supermart – SCL

95. The DIY – Sta. Cruz

96. One Centro Store – SCL

97. Sta. Cruz Joy Enterprises – SCL

98. E-Home Improvement Center – SCL

99. Sukiko Grocer

100.      Bargain City, Incorporated – Sta. Cruz Branch

 Consumer Advocacy SeminarDATEVenue # of pax 
1“World Consumer Rights Day and CI’s Thunderclap Campaign”15-Mar-16DTI-Laguna Provincial Office29 
2“World Consumer Rights Day and CI’s Thunderclap Campaign”14-Mar-16DTI-Laguna Provincial Office29 
3“SMERA:Gren Economic Development Seminar cum Consumer Education and Advocacy Seminar06-Apr-16DTI-Laguna Training Room36 
4Awarding of DTI – Bagwis Seal of Excellence06-Apr-16DTI-Laguna Training Room36 
5“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”03-May-16Puregold Price Club Inc.-Jr. Los Baños,Laguna15 
6“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”03-May-16Puregold Price Club Inc.-Extra. Los Baños,Laguna15 
7“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”17-May-16Puregold Price Club Inc.-Brgy.,Calamba City,Laguna15 
8“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”18-May-16Puregold Price Club Inc.Jr.-Canlubang,Laguna18 
9“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”18-May-16Puregold  Price Club Inc.Extra -Canlubang ,Laguna16 
10“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”19-May-16Puregold Price Club Inc.-Halang,Calamba City,Laguna22 
11“Consumer Education and Advocacy Activity” Joint Activity bet. DTI-Laguna and San Pablo City Consumer Welfare Protection Center and San Pablo Bantay Bayan – Monitoring of School Supplies19-May-16San Pablo City, Laguna5 
12“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”24-May-16Sanford Marketing Corp. (Savemore) – Banlic, Canlubang, Laguna19 
13“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”26-May-16Sanford Marketing Corp. (Savemore) – Bayan, Canlubang, Laguna18 
14“Consumer Education and Advocacy Seminar” Mini Seminar on the Expanded Senior Citizens Act of 2010 and Magna Carta for the Disabled – Senior”01-Jul-16Brgy. Pagalangan, Victoria, Laguna52 
15“SMERA: Lecture on Presidential Decree 1572: Accreditation of Repair and Service Shops/Centers”04-Jul-16DTI-Laguna Training Room21 
16“Consumer Education and Advocacy Seminar” School Based14-Jul-16DTI-Laguna Conference Room, Victoria, Laguna10 
17“Consumer Education and Advocacy seminar and DTI-Bagwis Assessment”22-Jul-16Puregold Price Club Inc. Pagsanjan, Laguna16 
18“Consumer Education and Advocacy Seminar- PWD”26-Jul-16Santa Cruz, Municipal Covered Court, Santa Cruz, Laguna90 
19“Consumer Education and Advocacy Seminar” School Based27-Jul-16 (am)Rizal Standard Academy, Nagcarlan, Laguna38 
20“Consumer Education and Advocacy Seminar” School Based27-Jul-16 (pm)Rizal Standard Academy, Nagcarlan, Laguna42 
21“Consumer Education and Advocacy Seminar-Senior”29-Jul-16Banca-Banca Covered Court, Banca-Banca, Victoria Laguna64 
22“Seminar on DTI Programs and Services and Orientation on Presidential Decree”02-Aug-16DTI-Laguna Training Room, Victoria, Laguna43 
23“Consumer Education and Advocacy Seminar” School Based03-Aug-16Refiners Christian School, Calauan, Laguna24 
24“Consumer Education and Advocacy Seminar”09-Aug-16Buenavista National High School, Magdalena, Laguna60 
25“Consumer Education and Advocacy Seminar”10-Aug-16Magdalena National High School, Magdalena, Laguna51 
26“Basic Concepts on Gender and Development cum Consumer Education & Advocacy and Re-Echoing of root Cause Analysis”15-Aug-16DTI-Laguna Provincial Office82 
27“Consumer Education and Advocacy Seminar”17-Aug-16Santa Catalina National High School, Majayjay, Laguna47 
28“Consumer Education and Advocacy Seminar”17-Aug-16Suba National High School, Majayjay, Laguna58 
29Seminar on Product standards and Conformance22-Aug-16Splash Mountain Resort, Los Baños, Laguna177 
30“Consumer Education and Advocacy Seminar”23-Aug-16Col. Lauro D. Dizon Memorial National High school, San Pablo City, Laguna35 
31“Consumer Education and Advocacy Seminar”25-Aug-16Siniloan National High School, Siniloan , Laguna24 
32“Consumer Education and Advocacy Seminar”26-Aug-16Sta. Catalina National High School – Annex – Majayjay, Laguna60 
33“Consumer Education and Advocacy Seminar”Sept. 7, 2016Lyceum of the Philippines University -Laguna, Calamba City, Laguna46 
34“Consumer Education and Advocacy Seminar”Sept. 13, 2016Pedro Guevarra Memorial National High School – Sta. Cruz, Laguna21 
35“Consumer Education and Advocacy Seminar”Sept. 14, 2016Los Baños National High School, Los Baños, Laguna24 
36“Consumer Education and Advocacy Seminar”Sept. 16, 2016Bitin National High School – Bay, Laguna19 
37“Consumer Education and Advocacy Seminar”Sept. 20, 2016Pagsanjan National High School – Pagsanjan, Laguna22 
38Orientation on Implementing Rules and Regulations on Sales Promo Permit Application (DAO 10-02, s. 2010)Sept. 21 , 2016DTI-Laguna Training Room, Victoria, Laguna38 
39“Consumer Education and Advocacy: Seminar on Fair Trade Laws”Oct. 3, 2016The Cultural Center, Provincial Capitol Comp., Sta. Cruz, Laguna58 
40“Awarding of DTI-Bagwis Seal of Axcellence Award”Oct. 7, 2016The Cultural Center, Provincial Capitol Comp., Sta. Cruz, Laguna15 
41“Consumer Education and Advocacy Seminar: Orientation on DTI-Bagwis Seal of Axcellence Award”Oct. 7, 2016The Cultural Center, Provincial Capitol Comp., Sta. Cruz, Laguna15 
42“Tanghalang Pangmamimili 2016”Oct. 7, 2016The Cultural Center, Provincial Capitol Comp., Sta. Cruz, Laguna135 
43Diskwento Caravan Famy, LagunaOct. 25, 2016Municipality of Famy34 
44Diskwento Caravan Sta. Maria, LagunaOct. 26, 2016Municipality of Sta. Maria31 
45Diskwento Caravan Famy, LagunaOct. 27-28, 2016Municipality of Mabitac30 

Quezon is an elongated province due east from Metro Manila and the downward chain of Luzon provinces. It has boundaries extending as far as the province of Aurora in the north and Camarines Norte in the south. It is known as the “Home to Colorful Festivals”.

Quezon is the country’s leading producer of coconut products such as copra and coconut oil. A large part of the province is covered in coconut plantations about 49% of the whole agricultural land. It is also a home of two large power plants, in Mauban and Pagbilao respectively, with an aggregate power generation capacity of over 1100 megawatts that provide power to the Luzon grid. The province plays a vital role as a new axis growth in the fast developing economy of South Luzon.

The province has one of the riches coral reef grounds in Tayabas Bay, Mogpog Pass, Lamon Bay area and nearby islands. Also, there are rich deposits of limestone, an essential product for industry uses, in the mountains of Pagbilao, Atimonan and Tayabas City. It has a labor force of 900,773 that meet the needs of a rapidly evolving agri-industrial economy.

Most of the industrial factories are located in Lucena City, the capital of the province, and Candelaria, a first-class municipality in Quezon, located 23 kilometers away from Lucena City.

The priority areas in Quezon with investment potentials are:

  1. Agribusiness (coconut, coffee, virgin coconut oil, coco sugar, bamboo, etc.)
  2. Agri-tourism (health & wellness, farm resorts, recreation facilities, nature parks)
  3. Food Processing (coconut-based, fruits, nuts, vegetables, aquamarine, etc.)
  4. Wearables and Homestyle (furniture, garments, gifts, housewares and decors)
  5. Information and Communication Technologies (business process outsourcing)

Moreover, the province of Quezon is anchoring its development as there are 11 municipalities that are identified as Potential Economic Zones (as per R.A. 7916- Special Economic Zone Act) that will allow it to participate in the rapid industrialization of the region. These are: Alabat, Atimonan, General Nakar, Infanta, Mauban, Mulanay, Pagbilao, Polilio, Real, Tagkawayan and Tiaong.


  • Bay, Alberto S.,Jr. (Provincial Tourism Officer-Quezon Provincial Office)
  • Office of the Provincial Planning and Development Coordinator-Quezon (2014).Ecological and Socio-Economic Profile Quezon Province.

Provincial Government of Quezon. Retrieved from //

Rizal Province, named after the Filipino Hero, Jose Rizal, is a first class province in the Philippines. The said province belongs to the CALABARZON Region or Region 4A.  It has 13 municipalities (Rodriguez, San Mateo, Cainta, Taytay, Angono, Binangonan, Cardona, Teresa, Morong, Baras, Tanay, Pililla, and Jala-jala) and 1 city (Antipolo).

Rizal being a mountainous province is known for its natural beauty which is perfect for nature experience and adventure. It is surrounded situated in the southeast portion of Metro Manila, east of Quezon Province, southwest of Laguna, north of Bulacan, and south of Laguna de Bay. Rizal is also surrounded by the Sierra Madre Mountain Ranges which makes it more picturesque to the eyes of the tourists.

Being a neighboring province of Metro Manila, Rizal turns out to be a perfect setting for investments, business establishments and settlements. Antipolo for instance is known with its suman (rice cake) and kasuy (cashew), Binangonan with its fish production, Rodriguez with its copper ore reserve and the Wawa Dam that serves as the main source of water supply for a large part of the Metro Manila area, Teresa with its marble deposits, Baras with its organic vegetables and the Masungin Georeserve PArk, Jalajala with its dairy products, Morong being the education center of Rizal, Pililla being the location of Rizal Wind Farm, Cardona with its bamboo, Taytay as the Garments Capital of the Philippines, San Mateo with its shoes, slippers, and the Mini-Hydro Power Plant, Cainta as an ICT hub, Angono as the Art Capital of the Philippines, and Tanay as an adventure and nature experience destination.

Furthermore, the Province of Rizal was recognized as the overall most competitive province in the Philippines in 2016. This is based on an index that measured a local government in terms of economic dynamism, efficiency, and infrastructure.


  1. Garments

The Garment Industry is the top income producer of Rizal province. Known as one of the most competitive municipalities in the country, Taytay, Rizal happens to be the Garments Capital of the Philippines. To date, there are thousands of MSMEs in Taytay that are creating several products made of garments like clothes, doormat, curtain, bed sheets, and pillow case among others. This made the residents experts in the field of fabric or weaving.

  1. Bamboo

With its abundant supply of bamboo, Cardona is known with its bamboo arch. This kind of folk art is produced by the local artisans of Cardona and is used in different occasions like weddings, birthdays, town fiesta, and anniversaries among other important events. The arch is made of bamboo and crafted by hand. But, since the market is changing rapidly, the residents of Cardona, particularly the Cardona Multi-Purpose Cooperative members, came up with an idea to utilize and innovate the bamboo from ordinary fish cages and arches to Engineered Bamboo furniture and other products. Now, Cardona is becoming popular with its locally produced engineered bamboo handicraft, construction materials, home furniture, and office equipment. This has improved the livelihood of the residents and the economy of Cardona, Rizal.

  1. Gifts, Décor, and Housewares

The abundance of different raw materials in the province apt for the manufacturing of gifts, décor, and housewares has contributed to the materialization of the GDH sector as a promising industry in Rizal. This resulted to the establishment of a quite number of home-scale GDH manufacturers that are scattered in various municipalities of the province. It also paved the way for the formation of Rizal Exporters and Manufacturers Association, Inc. commonly known as REMAI. The main product lines are Christmas décor, baskets, decorative jars, vases, wall décor, display candles, and handicrafts made from materials like water hyacinth and fabric.

  1. Processed Foods

Rizal has assorted food products such as fermented shrimp, native kakanin, halaya, coco jam, peanut butter, smoked and dried fish, and relyenong bangus. These products are being bought by local and foreign tourists as pasalubong to their friends and relatives here and abroad.

  1. Wearable

For the main reason that Rizal is known for its Garment Industry, a quiet number of MSMEs are making children’s wear, ladies’ blouses, dresses, polo, and pants. This led to the establishments of several “tiangges” particularly in Taytay, the Garments Capital of the Philippines. There are also MSMEs who are manufacturing leather goods, fashion bags, wallets, bags, and belts in the province.



 Shared Service Facility (SSF) Project is one of the government’s strategies to achieve its goal of inclusive growth and jobs generation.   Specifically, SSF is aimed at increasing the productivity and improving the competitiveness of MSMEs by providing them with machinery, equipment, tools, systems, accessories and other auxiliary items in shared system.   SSFs are managed by a cooperator for the common use of target MSME beneficiaries engaged in priority industry clusters.
 SME Roving Academy is a continuous learning and management program for entrepreneurs to help them better set up and step us their operations and improve competitiveness, thereby facilitating easier access to domestic and international markets.  In boosting and intensifying efforts to help MSMEs, DTI Rizal formed partnerships with the private sector, local government units and academe to ensure the effective implementation of SMERA Program provincewide.
 Bottom Up Budgetting is a program that seeks to increase citizens’ access to local service delivery through a demand-driven budget planning process and to strengthen  government’s local public service provision.  It is in pursuit of attaining the Philippine Development Plan’s goal of inclusive growth and poverty reduction, promoting good governance at the local level.   Priority projects are identified jointly by communities and their local governments from menu of programs  offered by DTI.
 Negosyo Center


Republic Act 10644 or the Go Negosyo Act, provides that Negosyo Centers shall be established in all provinces, cities, and municipalities to promote “ease of doing business and facilitate access to services for MSMEs within its jurisdiction”. Each Negosyo Center assists entrepreneurs with their business through business name registration, business matching, information and advocacy , providing training and information campaigns, among others.

 Comprehensive Agrarian Reform Program


DTI CARP is committed to improve the quality of life of beneficiaries in the countryside including cooperatives and association of farmers, landowners, women, and the youth by helping them manage MSMEs using the battle cry “Hanap Yaman sa Kanayuan”. It provides a comprehensive package of support services to stimulate agro-industrial activities in the agrarian reform communities including entrepreneurship development, technology upgrading, skills capability building, product and market development, industry development, and investment promotion.

 Promotion of Green Economic Development enhances the competitiveness of MSMEs strategies to prevent costly environmental degradation, climate change impact, biodiversity loss, and unsustainable use of natural resources.   Pro GED implements environment-friendly, climate smart and inclusive strategies and measures for MSMEs as well as for government institutions that are relevant to economic development.



 Business Name Registration System


Registering business names ensures that the operating business are registered legally and avoids duplications of business names. The new business registration processes use state-of-the-art system wherein an applicant is issued a DTI certificate in 15 minutes or less. Business registration protects consumers with the regulated use of names in business transactions




Business Permit and Licensing System (BPLS)


The BPLS streamlines processes to make business start up easier.  The system reconstructs current business permits and licensing reconstructs current business permits and licensing systems of LGUs for the purpose of simplifying and making them more efficient by:

  • Adopting a unified form
  • Reducing the number of steps
  • Reducing the processing time
  • Reducing the number of signatories
 Diskwento Caravan Project aims to provide consumers a broad range of merchandise to choose from at reasonable prices.
 Trade Fairs are exhibitions organized by DTI to showcase well known Rizaleño crafts, foods and services.  These marketing events  have become an effective strategy to help MSMEs sell and promote products by bringing them close to markets. For other MSMEs, it paves a way for market expansion by determining market potential, examining recen`t market trends and opportunities, evaluating competiontion and initiating joint ventures. Trade fairs are also means of promoting provincial products to help boost tourism.


Improved productivity and efficiency

  • For 2016, DTI Rizal reported to generate a total of 7,054 jobs, these are from directly impact projects of MSMEs and SSF projects.





Implement strategic MSME development and promotion program, and networks


For the Domestic Sales, DTI Rizal generated a total sales of PhP 170.704M for the year 2016.  Domestic trade promotion activities were facilitated and monitored from MSMEs with the following activities:

  • Sales generated from DTI initiated events :               Php         12,819,000.00
  • Monitored Sales :               Php       157,885,000.00
  • Large part of the Domestic sales are from the monitored MSMEs and the sales Generated from the SME Monitoring in Rizal which is almost 92.49% of the total sales.
  • The total number of MSMEs assisted for 2016 was 3,080, wherein 1,537 were new MSMEs and 1,543 were existing MSMEs.
  • Facilitated Business Name Registration, SMERA Profiling and Business consultancy for new MSMEs.
  • Monitoring of status of existing MSMEs.
  • Invited to participate on various provincial, regional and national trade fairs.
  • Providing of Opportunities to different links thru the Negosyo Center to other market or suppliers
  • Invited to attend different seminars, forums, trainings and workshop thru the SME Roving Academy and Negosyo Center
  • Assisted thru the implementation of the Bottom Up Budgeting
  • Assisted thru the Shared Service Facility Projects
  • Assisted thru the implementation under the Comprehensive Agrarian Reform Program
  • Provided Business Consultancy and Schedule of Training Programs

Shared Service Facility (SSF)


  • Under the SSF project, as of the end of 2016, a total of Twenty Four (24) Shared Service Facilities (SSF) were established, maintained and currently being monitored. Four of which were transferred under a new cooperator to maximize the use of the equipments.
2013 Funded
 SSF ProjectSSF CooperatorMunicipality
1.SSF for GDH (Common Packaging Center)Rizal Exporters & Manufacturers’ Associations, Inc. (REMAI)Angono
2.SSF on Wearables and Home Style (Establishment of a Sustainable Garments Project for the Womenfolk of KAMATA)Samahan ng mga Kababaihang Mangingisda at Maghahalaman ng TalimBinangonan
(Upgrading of Moringa Processing Center)
Mabuhay Multipurpose CooperativeBinangonan
4.SSF for GDH (Enhancement/ upgrading of GDH/Furniture Production Center) – CaintaTahanang Walang Hagdanan, Inc.Cainta
5.SSF for Bamboo Industry (E-Bamboo Production Center)Cardona Multipurpose CooperativeCardona
6.SSF for GDH / Wearables and Home Style (Water Lily Raw Materials Primary Processing Center) – CardonaSamahang Kababaihan ng Brgy. Patunhay, Inc.Cardona
7.SSF for Food Processing (Fish Processing)Sipsipin Multipurpose CooperativeJalajala
8.SSF for Processed Food Industry (Establishment of Milking Facility for Dairy Processing)Llano Farmers Multipurpose CooperativeJalajala
9.SSF for Processed Food (Establishment of Food Analysis and Testing Facility)University of Rizal System – MorongMorong
10.SSF for Food Processing (Packaging and Labeling Center) MORECCOMorong
11.SSF for GDH / Wearables and Home Style (Water Lily Raw Materials Primary Processing Center) – PilillaHalayhayin Fish Cage CooperativePililla
12.Shared Service Facility on Processed Food (Enhancement of the Pineapple Processing Facility)Bugarin Pineapple Growers AssociationPililla
13.SSF for Processed Food (Enhancement of Squash Catsup Processing Center)Monte Alba Peoples Livelihood OrganizationRodriguez
14.SSF for Processed Food Industry (Ginger Processing Facility)Sampaloc Agrarian Reform Beneficiaries Multipurpose CooperativeTanay
15.SSF on Metal Fabrication (Metal Enhancement Fabrication Center)Lupang Arenda Multipurpose CooperativeTaytay
16.SSF for Wood Industry (Establishment of Raw Materials Processing Facility and Furniture Technology Center)Taytay Sash Contractors Multipurpose Cooperative., Inc.Taytay
2014 Funded
17.Negosyo Center – Rizal Provincial OfficeDTI – RizalAntipolo
18.SSF on Processed Food (Agri-product packaging and labelling Facility)Mabuhay Multipurpose CooperativeBinangonan
19.Shared Service Facility (SSF) on Bamboo
Enhancement of the Bamboo Primary Processing Facility
Lambac Brotherhood Multi-purpose CoooperativeCardona
20.SSF for Processed Food (Enhancement of Food Analysis and Testing Facility) – Phase IIUniversity of Rizal System – MorongMorong
Newly transferred SSFs
21.SSF for Processed Food Industry (Common Processing & Packaging Center)Samahan ng mga Rizaleño sa Sektor ng Agrikultura at Pagkain (SARAP) Inc.Angono
22.SSF for GDH / Wearables and Home Style (Sabutan Primary Processing Center)University of Rizal System – PilillaPililla
23.SSF for Processed Food
(Ube Processing Center)
Pagkalinawan Nagsaca Farmers Association, Inc. (PNFAI)Jalajala
24.SSF for GDH / Wearables and Home Style (Water Lily Raw Materials Primary Processing Center)Barangay Government of SipsipinJalajala

SSF Activities and Trainings

  • Providing link of markets to the Shared Service Facility of Rizal to other provinces.
  • Monitoring of the current status of all SSF that are maintained.
  • Conducted the 1st semester SSF Caooperators Assembly last April 25, 2016 at La Travieza, Seafood Restaurant, Antipolo City, Rizal
  • Facilitated the Transfer of the 4 Shared Service Facility projects in Rizal
  • Facilitated the conduct of Orientation on the Shared Service Facility program for the new cooperators held last August 22, 2016.
  • Facilitated the conduct of the Policy making activity for the enhancement of the SSF’s Business Plan and Manual of operation held last September 15, 2016
  • Facilitated the conduct of the 3 part seminar series on Effective marketing in partrnership with the La Salle College Antipolo held last September 23, 30 and October 7, 2016
  • Facilitated the conduct of Presentation of the Marketing Plan for each SSF Projects held last October 17, 2016
  • Facilitated the conduct of the Production and Organizational Planning Workshop last October 21, 2016
  • Facilitated the conduct of Financial Forecasting and Planning Workshop in partnership with the Philippine Institute of Certified Public Accountants – Rizal Chapter held last October 26, 2016
  • And Conducted the 2nd semester SSF Caooperators Assembly last Dcember 16, 2016 at Loreland Farm Resort, Antipolo City, Rizal

SME Roving Academy

  • Under the SMERA Program 32 runs of Trainings, Seminars and workshop was conducted and ove 1,637 SMEs Benefited from it. The SMERA Trainings held are as follow:
RunsTraining/ SeminarDate implementedNo. of Participants
1Basic MarketingMarch 4, 201618
2Women Economic Empowerment ForumMarch 4, 2016216
3Energy EfficiencyMarch 9, 201615
4Start your Own BusinessMarch 9, 201617
5 ICT Solution ProductApril 6, 201616
6On line Marketing by MarketaApril 7, 201647
7Training on Food Safety and Good ManufacturingApril 7-8,201630
8SET UP for MSMEsApril 11, 201617
9Taytay Business ForumApril 12, 2016225
10Micro Financing Programs  – Negosyong PinoyApril 13, 201623
11Info About Power ForecastApril 18, 201617
12DOLES’s Productivity ToolboxApril 20, 201629
13Micro Financing Program – BPIApril 25, 201630
14Assessment of SSFs Manual of OperationApril 25, 201630
15Start Your Own BusinessApril 27, 201616
16Orientation on How to Participate Trade FairJune 8, 201653
17Philippine Awareness Seminar for Water Refilling Station & Plant OperatorsJune 9, 201622
18Seminar on food Labelling Requirement and Food SafetyJune 9, 201628
19Livelihood Opportunity on Chocolate MoldingJune 9, 201617
20Understanding Financial StatementJune 13, 201649
21Seminar on Financing ForumJune 14, 201653
22Seminar on Online MarketingJune 15, 201647
23Seminar on Opportunities on Agri-preneurshipJune 16, 201635
24Seminar on Business EthicsJune 17, 201656
25Seminar on Product Design & DevelopmentJune 21, 201653
26Seminar on On Line MarketingJune 30, 201645
27Baking DemonstrationJULY 22, 201664
28Negosyo Center Caravan Series: Entrepreneurial MindsetJULY 29, 2016119
29Seminar on Business Expense & Savings Training (BEST GAME)August 23-24,201653
30Negosyo Center Caravan Series: Entrepreneurial MindsetAugust 24, 2016116
31Baking DemonstrationAugust 3,201633
32Seminar on GMPSeptember 13-14, 201648

Bottom Up Budgeting (BUB)

Under the Buttom Up Budgeting, 29 projects were approved. At the end of December 2016, 4 projects are completed, 19 projects are on-going and 6 projects are pipelined. Below are the list of BUB projects on each municipality in the province of Rizal:


Province/LGUApproved BudgetName of ProjectStatus 
PIPELINED / ONGOING                                COMPLETED (indicate date)/                      LIQUIDATED 
ANGONO500,000.00LOCAL REGIONAL DEVELOPMENT: Ecological sustainable local economy developmentONGOING 
700,000.00YAMANG PINOY: Capacitate Small/Budding  Entreprsenuers  on enhanced entrepreneurial skillsONGOING 
ANTIPOLO CITY500,000.00YAMAN PINOY: The Yamang Pinoy Project includes Capability Trainings for NGOs and PWD Members from the 1st and 2nd District of Antipolo CityONGOING 
BARAS700,000.00YAMANG PINOY (YP) :Trainings, Product Development and MarketingONGOING 
CARDONA783,673.00SHARED SERVICE FACILITY (SSF): Equipment for water lily and bamboo processing centerCOMPLETED /                   LIQUIDATED 
JALAJALA500,000.00RENOVATION OF EXISTING  OTOP BUILDING: Promotion and Marketing capability/ increase salesONGOING 
TANAY500,000.00YAMAN PINOY: Trainings on EntrepreneurshipONGOING 
TAYTAY550,000.00RURAL MICROENTERPRISE (CAPABILITY BUILDING/TRAINING): Trainings on entrepreneurship specializing on how to put up a business under the woodworks industryONGOING 
1,000,000.00SHARED SERVICE FACILITIES: Tarpaulin & Tshirt PrintingONGOING 

Negosyo Center (NC)

  • The Department of Trade and Industry – Rizal Provincial office established eleven (6) Negosyo Centers in the Province of Rizal in addition to the two (2) Negosyo Centers established during 2015.

The established NCs for 2016 are as follows:

  • Negosyo Center Tanay established on August 30, 2016
  • Negosyo Center Binangonan established on September 23, 2016
  • Negosyo Center San Mateo established on October 27, 2016
  • Negosyo Center Cainta established on October 28, 2016
  • Negosyo Center Angono established on November 18, 2016
  • Negosyo Center Antipolo established on November 29, 2016

The established NCs for 1st semester 2017 are as follows

  • Negosyo Center Pililla established on March 7, 2017
  • Negosyo Center Jalajala established on March 27, 2017
  • Negosyo Center Baras established on April 27, 2017
  • The 1 Provincial and 10 Municipal Negosyo Centers are currently serving Business Name Registrants and potential business owner as business consultants to guide them on their business inquiries.


Comprehensive Agrarian Reform Program (CARP)


  • In 2016, the DTI – Rizal CARP assisted 13 Agrarian Reform Beneficiaries Organizations in 6 Agrarian Reform Communities. These ARBOs are:
  1. Bugarin Pineapple growers association
  2. Llano Farmers Multipurpose Cooperative
  3. Sipsipin MPC
  5. Corazon De Jesus Multipurpose Cooperative
  6. SAMPALOC Agrarian Reform Beneficiaries Multipurpose Cooperative
  7. Daraitan Agrarian Reform Beneficiaries Multipurpose Cooperative
  8. Mapunso Aklan farmers and ARBs association inc
  9. Juan Santiago Agrarian Reform Beneficiaries Multipurpose Cooperative
  10. Samahan ng mga Magsasaka ng Bayan ng Antipolo
  11. MASCAP Integrated Producers Cooperative
  12. Pagkalinawan NAGSACA Farmers Associations, Inc.
  13. Niogan Agrarian Reform Beneficiaries Multipurpose Cooperative
  • The ARBOs in the Province of Rizal were assisted thru the facilitation of training and seminars facilitation of market development activities such as trade fairs, preparation of project proposal and initiating links to other National Government Agencies and othe funding institution.

Promotion of Green Economic Development


DTI Rizal is one of the participating provinces in the implementation of the Project Promotion of Green Economic Development (ProGED).   Pro GED is implemented by German-based Deusche Gessellschaft fur InternationaleZusammernabeit (GIZ). The overall objective of ProGED reads as follows “Micro, Small and Medium Enterprises (MSMEs) as well as government institutions relevant to economic development increasingly implement environment friendly, climate smart and inclusive strategies and measures.

As part of continuous support to sustain the Green Economic Development initiatives, a Green Learning Visit to Bohol was conducted last October 4-5, 2016.   This activity aimed 1) to provide opportunity  to participants to interact with and directly hear from the green champions the inspiration, motivation, opportunities and challenges of going green; 2) provide opportunity for the participants especially the enterprise representatives to identify areas in their business operation where they can integrate greening strategies and measures and 3) to provide opportunity for the enablers to identify  services from their side to support the visiting enterprises in their implementation of the green measures.  This was participated in by LGU Cardona, Emvel Furniture, Cardona Multipurpose Cooperative and Momilo Mio Food Ventures.

Aside from the Pro GED,  DTI Rizal partnered with ASEM SMEs Eco-Innovation Center.   With the ASEM Eco Innovation Consulting (ASEIC) Program, Rizal based MSMEs were assisted by providing consulting services which aims to drive business to institute greener processes and management activities and utilize new business opportunities that are economically and environmentally beneficial. ASEM SMEs Eco Innovation, based in South Korea is an environmental project that supports foreign developing countries with environmental capital and technologies in order to solve environmental issues and contribute to the improvements of infrastructure of the developing countries.

In 2016, the Province of Rizal was included to be assisted by ASEIC Program.   Ten (10) MSMEs were endorsed and visited last June 24 and 27, 2016.   However, after the final discussion only five companies were shortlisted.   These following companies were visited during the conduct of two-day company visit by ASEM Eco-Innovation Consulting Project 2016:

  • Jojo’s Cashew Nuts
  • Momilo Mio Food Venture
  • Balaw Balaw Food Corporation
  • Mabuhay Multipurpose Cooperative
  • Cardona Multipurpose Cooperative

Business Permits and Licensing


  • 332 sales promo permits were processed for the year as compared to 315 permits issued in 2015. There was increase in the business establishments that secure sales promo permit due to the opening of Robinson’s Mall in Antipolo and SM City in San Mateo, Rizal.  All promo permits were released within the day.  No negative feedback was received regarding sales promo permit processing.
  • As mandated by PD 1572, a total of 196 (49 original & 147 renewal) repair shops were processed. All RS Accreditation Certificates were released within the day.
  • Ten (10) PETC accreditation were recommended for renewal while seven (7) original PETC accreditation were processed
  • Six (6) PS Licensees were audited/assisted in compliance to DAO 4:2008

Monitoring and Enforcement


  • A total of 133 business establishments were monitored for compliance with DAO 2, series of 2007.
  • 158 business establishments were monitored to determine compliance with Price Tag Law. One business establishment was formally charged for violation of Republic Act 71.
  • From twenty (20) business establishments, additional seventy-four (74) firms were added or a total of ninety-four (94) firms were identified and monitored on a monthly basis to determine the price trend in Rizal Province. The 94 firms are composed of 39 major supermarkets, 17 grocery stores, 24 hardware stores and 14 stores located at wet market.  Majority of the firms monitored complied with the suggested retail price.  Price trend monitoring reports were prepared and submitted to DTI-IVA on a monthly basis.
  • Seven hundred forty-eight (748) business establishments were monitored to determine compliance to Republic Act 7581.
  • Seven (7) price monitors were hired under the Enhanced Government Internship Program. 4,594 monitoring activities were conducted for the year.
  • 54 products were checked to determine compliance with labeling requirements.
  • 31 business establishments to determine compliance to the rules and regulations on sales promotion.
  • 74 firms were monitored to determine compliance to Presidential Decree 1572.
  • Eleven (11) Private Emission Testing Centers were monitored for the year.


  • To date, a total of two hundred fourteen (214) consumer complaints were received and acted upon by DTI-Rizal. Two hundred four (204) complaints were resolved within ten (10) working days or 95.33%. 100% of the complaints received were acted upon within the prescribed period of forty-eight (48 hours).
  • The partnership of DTI and business establishments in ensuring consumer welfare and protection has grown stronger through the years. The Consumer Welfare Desk at business establishments were able to resolve consumer complaints at their level. Also, CWDs at business establishments accepted request for return or replacement of items even due to wrong purchase or change of mind of consumer as long as the item is in good order and condition and the consumer was able to present the official receipt.  A total of 1,144 complaints were resolved at CWDs while 3,508 requests for return or replacement were accommodated as a goodwill to consumers.

Advocacy Initiatives Undertaken


  • As a continuation of the PNS Caravan, DTI monitoring team together with the representatives of the industry association conducted monitoring and mentoring to eighteen (18) retailers located in upper Antipolo, Cainta, Taytay and Angono on April 1, 2016. Briefing was conducted to forty-four (44) store personnel, 26 male 18 female prior to checking of mandatory products. Industry technical expert provided some helpful tips on how to detect substandard electrical wires.  Also, store personnel were taught on how to check whether mandatory products conform to relevant PNS.


  • Conducting sales promotion activity is being regulated by the Department of Trade and Industry. Rule IX Section 1 of the Implementing Rules and Regulation of Republic Act 7394 requires that any person intending to conduct any form or scheme for sales promotion campaign shall first secure a permit from the Department of Trade and Industry. Department Administrative Order N0 02, series of 2010 was issued as an Addenda to DAO No. 2, series of 1993 of the Rules and Regulations Implementing Republic Act 7394.  On March 18, 2016, Seminar on the Rules and Regulations on Sales Promotion was conducted at SM City San Mateo. A total of thirty-one (31) participants, 10 male, 21 female attended the seminar. The seminar greatly helped the participants to understand the Rules and Regulations on Sales Promotion.
  • Seminar on handling complaints was conducted at Antipolo Star Resort which was participated in by six (6) employees of the resort. The owner committed   to conduct re-echo seminar for her employees who were not able to attend the seminar.
  • Pandayan Bookshop were award with the DTI Gold Bagwis Award.
  1. Pandayan Bookshop – Morong Branch (May 6, 2016)
  2. Pandayan Bookshop – Tanay Branch (May 6, 2016)
  3. Pandayan Bookshop – Angono Branch (May 11, 2016)
  4. Pandayan Bookshop – Binangonan Branch (May 11, 2016)
  • Orientation/Briefing on DTI Bagwis Award was conducted on May 16 – 17, 2016. Twenty-five (25) participants attended the seminar on May 16 while forty-eight (48) participants attended the second day. Participants are composed of managers and supervisors of the different branches of Puregold in Rizal Province. The participants verbally informed the resource speakers that they will file an application for the Bagwis Award.
  • Conducted on-site assessment for DTI Bagwis Award at Pandayan Bookshop at Antipolo Branch on May 19, 2016 which was participated in by twelve (12) employees of Pandayan Bookshop.
  • The Diskwento Caravan – Back to School Edition was conducted on May 31 – June 1 at DTI-Rizal Parking Area. To raise awareness of the event, different marketing strategies were done by DTI-Rizal.  Tarpaulins announcing the event were displayed in strategic places like in front of Rizal Provincial Capitol, Antipolo Town Plaza, infront of Super Metro and DTI-Rizal Office. The event was also announced in facebook.  Posters were hanged to 100 tricycles in coordination with TODA President.  Flyers were given to some retailers at new and old public market for distribution to their customers.  CPD staff texted fellow Antipoleños to visit Diskwento Caravan and asked them to inform their friends and relatives about the event. Some local media personalities covered the event. During the event, promo collateral with the word SALE were placed on the booth of all the exhibitors. Documented sales amounted to P207,099.20. Ten (10) exhibitors joined the two day caravan.
  • Conducted Seminar on Handling Complaints at Ramitchz Business Partners Inc on June 7, 2016. Nine (9) frontline officers attended the seminar. Topics discussed include Consumer Act of the Philippines and Handling Complaint.
  • The Municipality of Taytay is one of the recipients of the Timbangan ng Bayan project. Said project aims to ensure that consumers are protected against unfair business practices.  One of the components of the Timbangan ng Bayan project is the implementation of the Market Consumer Welfare Kiosk.  The project brings the government closer to the people since seeking redress becomes easier thru the Market Consumer Welfare Kiosk. On February 20, 2016, CPD, DTI-Rizal conducted the Consumer Info Caravan during the float parade in celebration of Taytay Town Fiesta. The float was decorated with the DTI Bagwis Award and the Consumer Rights and Responsibilities. Two thousand (2000) flyers were distributed to thousands of spectators who patiently waited for the parade. The flyers contain information on how to avoid sales scam and how to file consumer complaint. The event is one of the highlights of the annual celebration of Taytay Town Fiesta.
  • With the free flow of good due to ASEAN integration, there will be more choices for our consumers. There is a need for greater vigilance against the possible influx of low quality products.  Products that require mandatory certification are usually found at hardware retailers.  However, purchasers of construction materials in construction company or hardware retailers are not usually technical experts of each and every Philippine National Standards of the construction materials they buy.  Hence, on March 10, 2016, the Department of Trade and Industry in cooperation with Philippine Association of BI and GI Iron Pipes and Tubes Manufacturers, Inc., CTMA, FGAPI, PWEMA, PISI/PSA and SASSMAPI conducted the PNS Caravan with the theme “Knowing your Standards, Knowing Your Rights.  A total of 116 participants, 55 male and 61 female attended the seminar.  Technical experts coming from the industry associations were the resource speakers during the seminar.  The resource speakers demonstrated on how to determine fake and genuine products.  Likewise, the speakers discussed the different Philippine National Standards that covers a particular product.
  • The activity is in response to the request of Mayor Kathrine B. Robles, Municipal Mayor of Baras, Rizal. The activity was entitled “Talakayan-Ugnayan” regarding Republic Act 9994 or Expanded Senior Citizen’s Act of 2010.  The activity is in time for the National Celebration of Senior Citizens’ Week. The activity was participated in by the officers of the Federation of Senior Citizens Association in Baras, Rizal.  OSCA Head and some councillors of Baras, Rizal were also present during the event.  Representatives from the business sector were likewise invited to the Talakayan-Ugnayan.  The Department of Trade and Industry was invited to discuss the Expanded Senior Citizen’s Act of 2010.  During the open forum, the participants were given the chance to clarify some provisions of the law like what are the basic and prime commodities covered by the 5% discount to senior citizen.   Consumer tips on how to avoid different scams were also discussed.
  • Toyota Taytay Rizal, Inc. is one of the car dealers located in Rizal Province. On September 2, 2016, DTI-Rizal received a request from the aforementioned car dealer for the Conduct of Consumer Rights and Welfare Awareness Orientation for their team members on September 16, 2016.  According to Ms. Ma. Zellyn L. Diaz, the request is part of their commitment to consumer welfare and to ensure that their employees are aware of the rights of the consumer and the lemon law as well.  Since their request is in conflict with other activities of the Consumer Protection Division, the orientation was conducted on October 7, 2016. Ms. Johanie Eguia-Lopez, Customer Relations Manager in her opening remarks thanked the Department of Trade and Industry for granting their request.  She stated that the activity is part of their annual orientation for their new employees.  Majority of the participants are sales team member.  She mentioned that it is important for the employees to know the rights of the consumer and the lemon law so that they can answer inquiries from their customers.  It is the intention of the company to address and resolve all consumer complaints so that there will be no need to escalate the complaint to the Department of Trade and Industry.  The lemon law was discussed lengthily.  The participants were given the chance to clarify some of their concerns regarding the lemon law.  After the discussion on the lemon law, the Consumer Act of the Philippines was also discussed.  The activity was well appreciated by the participants.  Majority of the participants commented that it was very informative and well explained.
  • Recognizing that students or the academe can be effective stimuli to consumer awareness, Tanghalang Pangmamimili was institutionalized. The theme of this years’ competition is “Consumer Protection : A Shared Responsibility”. The following schools participated in the competition:
  1. Antipolo National High School
  2. Regional Lead School for the Arts
  3. San Jose National High School
  4. Bernardo San Juan National High School
  5. F.P. Felix Memorial National High School
  6. San Isidro National High School

Regional Lead School for the Arts emerged as the champion with Antipolo    National High School and BF San Juan National High School as the 1st and 2nd runner up respectively.

  • Pursuant to Article 2 of Republic Act no. 7394 known as Consumer Act of the Philippines, it is the policy of the state to protect the interest of the consumer and promote his/her general welfare and one of its measures is through the provision of information and education. In an increasingly globalized world, awareness regarding consumer rights is crucial to ensure protection. Educated consumers make better choices.  To inculcate awareness to young generations of consumers specifically the elementary and secondary students, the Department of Trade and Industry partners with DepEd – Rizal in the conduct of Poster Making and Art Clay Competition.  The activity was held on November 26, 2016 at Robinson’s Place Antipolo.  It was participated in by 491 elementary and high school students, 146 female and 345 male.  Poster Making Contest was participated in by elementary students while high school students compete in Art Clar Contest.  The theme of the competition is “Sining sa Buhay ng Matalinong Mamimili.  The contest was sponsored by Pandayan Bookshop and Robinsons Place Antipolo.
  • The Diskwento Caravan is a regular DTI project bringing manufacturers and suppliers in one exhibit to offer products at factory and discounted prices. This  year, the Diskwento Caravan – Noche Buena Edition was conducted in partnership with the Local Government of Tanay.  32 exhibitors participated in the activity.  Total sales amounted to P169,000.00
  • Pursuant to Article 2 of Republic Act no. 7394 known as Consumer Act of the Philippines, it is the policy of the state to protect the interest of the consumer and promote his/her general welfare and one of its measures is through the provision of information and education. As stated in Article 154 of the abovementioned Republic Act, The Department of Education Region IVA Division of Rizal in cooperation with the Department of Trade and Industry Rizal developed a Consumer Education Program to ensure the continuing efforts of the agency for its consumer awareness and responsibilities.  The following schools participated in the Consumer Education Seminar conducted by DTI-Rizal:
Title of ActivityDateNumber of Participants
Consumer Education with Visual Arts WorkshopJuly 30, 2016M: 28   F: 68
Consumer Education with Visual Arts WorkshopAugust 6, 2016            M: 42   F: 113
Consumer Education with Visual Arts Workshop         August 13, 2016             M: 57  F: 111
Consumer Education Seminar at F.P. Felix Memorial National High SchoolAugust 2, 2016M: 107  F: 53
Consumer Education Seminar at Antipolo National High SchoolAugust 6, 2016             M: 41  F: 67
Seminar on Consumer Rights to Safety         August 24, 2016             M: 0   F: 69
Consumer Education Seminar at Regional Lead School for the Arts         August 30, 2016             M: 22  F: 34
Consumer Education Seminar at Tanay National High School        September 6, 2016              M: 66 F: 153
Consumer Education Seminar at Teresa National High School      September 20, 2016             M: 11  F: 36
Consumer Education Seminar at Morong National High School      September 22, 2016              M: 26  F: 39
Consumer Education Seminar at Pililla National High School      October 19, 2016              M: 23 F: 46
Consumer Education Seminar at Taytay National High School       October 25, 2016             M: 27 F: 83